Web Design & Internet Marketing

Serving Richmond KY & Lexington KY area

July 21, 2017

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Why Business Women need Community

Why Do Women Need Community

“Women-owned firms (51% or more) account for 31% of all privately held firms and contribute 14% of employment and 12% of revenues.” – NAWBO
 
“Today, on average, a woman earns 79 cents for every dollar a man earns, and women’s median annual earnings are $10,800 less than men’s”- Senate Joint Economic Committee Democratic Staff
 
“Even though females have higher education rates and work more than men in the same profession they still get paid less in America.” – Rainbo.org
 
“Women currently hold 28 (only 5.6%) of CEO positions at those S&P 500 companies.” – S&P 500 list

 

July 7, 2017

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Internet Marketing 101

Recently I was invited to do a Internet Marketing presentation for a local business networking group, but only had twenty minutes to present. Is it possible to give an overview of recommended elements of creating a successful web presence in such a short time?  I decided to pick the most essential ingredients, quickly highlight how and where to implement them and show recent statistics to prove how they can improve your page ranking.

June 15, 2017

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Is an HTTPS Website Better than an HTTP Website?

Definition

HTTP stands for “Hyper Text Transfer Protocol”, the primary technology protocol on the Web that allows linking and browsing. This is the technology used to communicate between web servers and web users.

May 24, 2017

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Happy Small Business Week

Small business week took place from April 30 through May 6, 2017, hosted by the Small Business Administration. What is Small Business Week?  “Every year since 1963, the President of the United States has issued a proclamation announcing National Small Business Week, which recognizes the critical contributions of America’s entrepreneurs and small business owners. More than half of Americans either own or work for a small business, and they create about two out of every three new jobs in the U.S. each year. As part of National Small Business Week, the U.S. Small Business Administration takes the opportunity to highlight the impact of outstanding entrepreneurs, small business owners, and others from all 50 states and U.S. territories.”

March 31, 2017

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Benefits of Using a Business Coach for Entrepreneurs

Why do entrepreneurs need coaching?

With the constant influx of decision-making and responsibilities entrepreneurs (and business owners) manage everyday, we are bound to feel overwhelmed. In addition to our daily workload of service or product production, we are inundated with dealings with customers, staff and vendors via phone calls, emails, meetings, online and social media communication.  It’s needless to say but many entrepreneurs often are under a great deal of stress.

March 17, 2017

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How to find the Right Keywords for your Website

What is a keyword? 

A Keyword is any phrase you would like your site to rank for in Google’s Search Results.  It is not a singular word as those would be too competitive and incomplete to target the right audience. Keywords are combinations of words that describe your industry, your location, your niche within your market, and versatile enough to reach different segments of your target audience.

February 16, 2017

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Successful Marketing is about Creativity

Why your Marketing Strategies need a Reboot

These days, traditional marketing channels such as email marketing, mass mailings, TV and radio ads, billboards, newspaper and magazine ads have a decreasing effectiveness as each year passes. Internet marketing not only reaches a larger audience, it’s can be monitored with accurate analytics, and it is much more affordable.

February 9, 2017

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Startup Production joins Local First Lexington!

Shop Local, Eat Local & Spend Local … that’s what Local First Lexington! is all about.  Local First Lexington is a non-profit alliance of locally owned, independently operated businesses, and their membership includes a directory listing, advertising possibilities, education, networking opportunities and mixers.  

February 3, 2017

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Looking ahead to 2017

Looking Back to 2016

Looking back at the end of each year is a healthy process for each business owner, to see what is working, what is not, and what needs to be addressed in the coming year.  Last year was a busy year for Startup Production as we added 19 projects to our portfolio with new published websites, and we worked with 54 local small businesses and several medium to large businesses.  Our Internet Marketing services grew by 40% as companies see the need to not only have a great looking website but to promote their brand and web presences through engaging web content, consistent blogs, social media content, social media marketing and search engine marketing.

December 27, 2016

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How to use Content Marketing to Engage your Audience

Media is stalking us at every turn – from billboards on our commute, to sales calls on our phones, to endless commercials interrupting our favorites shows, to junk email piling up our inbox. We are exhausted with the traditional push marketing, and now more apt to ‘block’ it out. What instead if our content was being sought after instead of shoved in people’s faces? What if the content made them laugh, feel inspired, answered their questions or motivated them to read more? Hence, this is where content marketing comes in and saves the day for our brand.