Web Design & Internet Marketing

Serving Richmond KY & Lexington KY area

July 7, 2017

Internet Marketing 101

Recently I was invited to do a Internet Marketing presentation for a local business networking group, but only had twenty minutes to present. Is it possible to give an overview of recommended elements of creating a successful web presence in such a short time?  I decided to pick the most essential ingredients, quickly highlight how and where to implement them and show recent statistics to prove how they can improve your page ranking.

June 15, 2017

Is an HTTPS Website Better than an HTTP Website?

Definition

HTTP stands for “Hyper Text Transfer Protocol”, the primary technology protocol on the Web that allows linking and browsing. This is the technology used to communicate between web servers and web users.

May 24, 2017

Happy Small Business Week

Small business week took place from April 30 through May 6, 2017, hosted by the Small Business Administration. What is Small Business Week?  “Every year since 1963, the President of the United States has issued a proclamation announcing National Small Business Week, which recognizes the critical contributions of America’s entrepreneurs and small business owners. More than half of Americans either own or work for a small business, and they create about two out of every three new jobs in the U.S. each year. As part of National Small Business Week, the U.S. Small Business Administration takes the opportunity to highlight the impact of outstanding entrepreneurs, small business owners, and others from all 50 states and U.S. territories.”

March 31, 2017

Benefits of Using a Business Coach for Entrepreneurs

Why do entrepreneurs need coaching?

With the constant influx of decision-making and responsibilities entrepreneurs (and business owners) manage everyday, we are bound to feel overwhelmed. In addition to our daily workload of service or product production, we are inundated with dealings with customers, staff and vendors via phone calls, emails, meetings, online and social media communication.  It’s needless to say but many entrepreneurs often are under a great deal of stress.

March 17, 2017

How to find the Right Keywords for your Website

What is a keyword? 

A Keyword is any phrase you would like your site to rank for in Google’s Search Results.  It is not a singular word as those would be too competitive and incomplete to target the right audience. Keywords are combinations of words that describe your industry, your location, your niche within your market, and versatile enough to reach different segments of your target audience.

February 16, 2017

Successful Marketing is about Creativity

Why your Marketing Strategies need a Reboot

These days, traditional marketing channels such as email marketing, mass mailings, TV and radio ads, billboards, newspaper and magazine ads have a decreasing effectiveness as each year passes. Internet marketing not only reaches a larger audience, it’s can be monitored with accurate analytics, and it is much more affordable.

December 27, 2016

How to use Content Marketing to Engage your Audience

Media is stalking us at every turn – from billboards on our commute, to sales calls on our phones, to endless commercials interrupting our favorites shows, to junk email piling up our inbox. We are exhausted with the traditional push marketing, and now more apt to ‘block’ it out. What instead if our content was being sought after instead of shoved in people’s faces? What if the content made them laugh, feel inspired, answered their questions or motivated them to read more? Hence, this is where content marketing comes in and saves the day for our brand.

December 21, 2016

2016 Year in Review

Looking back for entrepreneurs this time of year is a productive item on your end-of-the-year checklist. I like to look back this time of the year to reflect on what I did right, what I can learn from and what I need to change going forward.  There were many changes for me personally during the year, as we sold our home in Richmond KY and moved to Lexington KY.  My office location has been in Downtown Lexington for almost two years, but I also opened a second satellite (or virtual space) in Downtown Richmond. That way, I can still stay connected to the community I started my business when I moved to KY and am still deeply invested in.

December 13, 2016

What is the Right Social Media Channel for your Brand?

There are so many social media channels these days, with new ones coming on the scene with a great deal of buzz and excitement, and then either falling by the wayside due to low verified accounts and worse yet, even less active users (examples:  Ello, Myspace, Friendster, Del.ico.us, and now soon Vine).

November 29, 2016

How to Relocate your Business

A person in the United States is expected to move 11.7 times in his lifetime. We move for many reasons these days, family reasons (to take care of aging parent or for a better school district for children), economic reasons (job offers or transfers), or social reasons (find better quality of life or to be closer to family or friends).