Web Design & Internet Marketing

Serving Richmond KY & Lexington KY area

March 17, 2017

How to find the Right Keywords for your Website

What is a keyword? 

A Keyword is any phrase you would like your site to rank for in Google’s Search Results.  It is not a singular word as those would be too competitive and incomplete to target the right audience. Keywords are combinations of words that describe your industry, your location, your niche within your market, and versatile enough to reach different segments of your target audience.

February 16, 2017

Successful Marketing is about Creativity

Why your Marketing Strategies need a Reboot

These days, traditional marketing channels such as email marketing, mass mailings, TV and radio ads, billboards, newspaper and magazine ads have a decreasing effectiveness as each year passes. Internet marketing not only reaches a larger audience, it’s can be monitored with accurate analytics, and it is much more affordable.

December 27, 2016

How to use Content Marketing to Engage your Audience

Media is stalking us at every turn – from billboards on our commute, to sales calls on our phones, to endless commercials interrupting our favorites shows, to junk email piling up our inbox. We are exhausted with the traditional push marketing, and now more apt to ‘block’ it out. What instead if our content was being sought after instead of shoved in people’s faces? What if the content made them laugh, feel inspired, answered their questions or motivated them to read more? Hence, this is where content marketing comes in and saves the day for our brand.

December 21, 2016

2016 Year in Review

Looking back for entrepreneurs this time of year is a productive item on your end-of-the-year checklist. I like to look back this time of the year to reflect on what I did right, what I can learn from and what I need to change going forward.  There were many changes for me personally during the year, as we sold our home in Richmond KY and moved to Lexington KY.  My office location has been in Downtown Lexington for almost two years, but I also opened a second satellite (or virtual space) in Downtown Richmond. That way, I can still stay connected to the community I started my business when I moved to KY and am still deeply invested in.

December 13, 2016

What is the Right Social Media Channel for your Brand?

There are so many social media channels these days, with new ones coming on the scene with a great deal of buzz and excitement, and then either falling by the wayside due to low verified accounts and worse yet, even less active users (examples:  Ello, Myspace, Friendster, Del.ico.us, and now soon Vine).

November 29, 2016

How to Relocate your Business

A person in the United States is expected to move 11.7 times in his lifetime. We move for many reasons these days, family reasons (to take care of aging parent or for a better school district for children), economic reasons (job offers or transfers), or social reasons (find better quality of life or to be closer to family or friends).

November 17, 2016

Benefits of a Consistent Social Media Presence

These days, most businesses realize the importance of a consistent and engaging presence on various social media channels. But some of my clients still hesitate. They may feel they lack the skill or technology savvy to setup and maintain their account.  They say they lack the time to be consistent, or they don’t know what to say on there. Or I have had some say they don’t want people to post bad reviews of them. Here are some key reasons why its imperative that all businesses, of all shapes and sizes, should put forth an effort on at least 1 to 3 social media channels (depending on your audience).

August 23, 2016

Promoting your Brand on Instagram in 2016

I posted to this blog introducing Instagram for business use in 2013, which at that time the social media platform had over 10 million users, and now as of June 2016 it boasts over 500 million monthly active users.  That’s a 4900% increase over three years. But the improvements or changes have not stopped there.

July 27, 2016

Saying Goodbye Gracefully to High Maintenance Clients

There are times in running your business when you have to make some very tough decisions, hiring or firing staff, reducing overhead, moving locations, expanding or even downsizing your business. Whatever decisions you make, the goal should be to produce the best quality product that promotes your brand and manages the stress level of yourself and your team.

July 20, 2016

Marketing your Business through Presentations & Workshops

With the abundance of commercialized ads in print, TV, radio and now online and social media, consumers are exhausted by traditional marketing. They’d rather engage with authentic content that is less about the sales pitch and more about informing or entertaining. This is called content marketing.  One aspect of content marketing that has had a great effect on my business is by hosting a presentation or workshop to reach your target audience and offer valuable information they need.