Web Design & Internet Marketing

Serving Richmond KY & Lexington KY area

December 21, 2016

2016 Year in Review

Looking back for entrepreneurs this time of year is a productive item on your end-of-the-year checklist. I like to look back this time of the year to reflect on what I did right, what I can learn from and what I need to change going forward.  There were many changes for me personally during the year, as we sold our home in Richmond KY and moved to Lexington KY.  My office location has been in Downtown Lexington for almost two years, but I also opened a second satellite (or virtual space) in Downtown Richmond. That way, I can still stay connected to the community I started my business when I moved to KY and am still deeply invested in.

December 13, 2016

What is the Right Social Media Channel for your Brand?

There are so many social media channels these days, with new ones coming on the scene with a great deal of buzz and excitement, and then either falling by the wayside due to low verified accounts and worse yet, even less active users (examples:  Ello, Myspace, Friendster, Del.ico.us, and now soon Vine).

November 29, 2016

How to Relocate your Business

A person in the United States is expected to move 11.7 times in his lifetime. We move for many reasons these days, family reasons (to take care of aging parent or for a better school district for children), economic reasons (job offers or transfers), or social reasons (find better quality of life or to be closer to family or friends).

November 17, 2016

Benefits of a Consistent Social Media Presence

These days, most businesses realize the importance of a consistent and engaging presence on various social media channels. But some of my clients still hesitate. They may feel they lack the skill or technology savvy to setup and maintain their account.  They say they lack the time to be consistent, or they don’t know what to say on there. Or I have had some say they don’t want people to post bad reviews of them. Here are some key reasons why its imperative that all businesses, of all shapes and sizes, should put forth an effort on at least 1 to 3 social media channels (depending on your audience).

August 23, 2016

Promoting your Brand on Instagram in 2016

I posted to this blog introducing Instagram for business use in 2013, which at that time the social media platform had over 10 million users, and now as of June 2016 it boasts over 500 million monthly active users.  That’s a 4900% increase over three years. But the improvements or changes have not stopped there.

July 27, 2016

Saying Goodbye Gracefully to High Maintenance Clients

There are times in running your business when you have to make some very tough decisions, hiring or firing staff, reducing overhead, moving locations, expanding or even downsizing your business. Whatever decisions you make, the goal should be to produce the best quality product that promotes your brand and manages the stress level of yourself and your team.

July 20, 2016

Marketing your Business through Presentations & Workshops

With the abundance of commercialized ads in print, TV, radio and now online and social media, consumers are exhausted by traditional marketing. They’d rather engage with authentic content that is less about the sales pitch and more about informing or entertaining. This is called content marketing.  One aspect of content marketing that has had a great effect on my business is by hosting a presentation or workshop to reach your target audience and offer valuable information they need.
 

June 21, 2016

How to Market to Millennials

Why do we need to focus on Millennials and why should we adjust our marketing efforts to get their attention?

“Millennials, or America’s youth born between 1982 and 2000, now number 83.1 million and represent more than one quarter of the nation’s population. Their size exceeds that of the 75.4 million baby boomers, according to new U.S. Census Bureau estimates released today.” – US Census (June 2015)

May 26, 2016

How to Engage Millennials in your Business

Who are the Millennials?

Millennials, also known as Generation Y, are the generation with birth years ranging from the early 1980s to around 2000s. In 2014, the Pew Research Center, defined “adult Millennials” as those who were 18 to 33 years old, born 1981–1996. Yet many in this group don’t particularly think of themselves as millennials – a recent study from Pew Research found that only 40 percent of millennials even identify with the word “millennial”. Why is this?

May 4, 2016

How Videos Impact your SEO

Why Videos are Great Strategy for your SEO

One of the big trends we’re seeing in Search Engine Optimization or website promotion, is the ROI on videos on your website especially for B2C companies, some (like Forbes.com) say that this year it “outpace written content in terms of reach, engagement, effectiveness, and overall ROI.” Video apps such as Vine, Periscope, Snapchat have contributed to this trend, as well as video-sharing websites such as YouTube and Vimeo.