Should Print Media be a part of your Marketing Budget?
This is a question that frequently comes up with clients on effective ways to market their business. After websites, social media, and PPC advertising, it is wise to add print media to your marketing budget? The answer, although vague, is “that depends“. On what? What industry are you in? Who are your target audience? In what region of the country do sell your products and services? What are you advertising for … a store opening, a sale, an event or promotion, or just to promote your products? What type of print media are you considering … newspaper, magazines, direct mail or fliers/brochures? All of these factors should be considered before you add print media to supplement your online advertising.