Web Design & Internet Marketing

Serving Richmond KY & Lexington KY area

July 7, 2017

Internet Marketing 101

Recently I was invited to do a Internet Marketing presentation for a local business networking group, but only had twenty minutes to present. Is it possible to give an overview of recommended elements of creating a successful web presence in such a short time?  I decided to pick the most essential ingredients, quickly highlight how and where to implement them and show recent statistics to prove how they can improve your page ranking.

March 17, 2017

How to find the Right Keywords for your Website

What is a keyword? 

A Keyword is any phrase you would like your site to rank for in Google’s Search Results.  It is not a singular word as those would be too competitive and incomplete to target the right audience. Keywords are combinations of words that describe your industry, your location, your niche within your market, and versatile enough to reach different segments of your target audience.

December 27, 2016

How to use Content Marketing to Engage your Audience

Media is stalking us at every turn – from billboards on our commute, to sales calls on our phones, to endless commercials interrupting our favorites shows, to junk email piling up our inbox. We are exhausted with the traditional push marketing, and now more apt to ‘block’ it out. What instead if our content was being sought after instead of shoved in people’s faces? What if the content made them laugh, feel inspired, answered their questions or motivated them to read more? Hence, this is where content marketing comes in and saves the day for our brand.

December 13, 2016

What is the Right Social Media Channel for your Brand?

There are so many social media channels these days, with new ones coming on the scene with a great deal of buzz and excitement, and then either falling by the wayside due to low verified accounts and worse yet, even less active users (examples:  Ello, Myspace, Friendster, Del.ico.us, and now soon Vine).

November 17, 2016

Benefits of a Consistent Social Media Presence

These days, most businesses realize the importance of a consistent and engaging presence on various social media channels. But some of my clients still hesitate. They may feel they lack the skill or technology savvy to setup and maintain their account.  They say they lack the time to be consistent, or they don’t know what to say on there. Or I have had some say they don’t want people to post bad reviews of them. Here are some key reasons why its imperative that all businesses, of all shapes and sizes, should put forth an effort on at least 1 to 3 social media channels (depending on your audience).

August 23, 2016

Promoting your Brand on Instagram in 2016

I posted to this blog introducing Instagram for business use in 2013, which at that time the social media platform had over 10 million users, and now as of June 2016 it boasts over 500 million monthly active users.  That’s a 4900% increase over three years. But the improvements or changes have not stopped there.

May 4, 2016

How Videos Impact your SEO

Why Videos are Great Strategy for your SEO

One of the big trends we’re seeing in Search Engine Optimization or website promotion, is the ROI on videos on your website especially for B2C companies, some (like Forbes.com) say that this year it “outpace written content in terms of reach, engagement, effectiveness, and overall ROI.” Video apps such as Vine, Periscope, Snapchat have contributed to this trend, as well as video-sharing websites such as YouTube and Vimeo.

January 7, 2016

Should you have Multiple Domains or Websites to Promote your Business?

I get this question a lot from prospects or clients who have heard that having multiple domains pointing to their website or multiple websites or landing pages for each of their services can increase their hits and rank their page(s) higher on search engines. Some clients have come to me in the past with several keyword based domain names, pointing to the same website or several websites that are similar versions of the same content.  They think or have been told by unscrupulous SEO ‘experts’ this will give them an advantage on the playing field, on in this instance, on the SERP (search engine results page).

December 11, 2015

Why and How to Use #hashtags in Social Media

What is the hashtag’s relevance in a tweet or post?

“The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages.” – Twitter.com

 

December 2, 2015

Why hire a Social Media Manager?

When it comes to social media management or marketing, many small businesses owners use an intern, an office assistant or just do it themselves. Some business owners don’t realize the impact your social media voice has on your brand, and most do not understand that there is a strategy to social marketing. Should you just do it yourself, have your niece or nephew, intern or spouse take their bit of extra time to post once a day?  Can using a professional social media manager really make a difference?  If so, why?