When it comes to social media management or marketing, many small businesses owners use an intern, an office assistant or just do it themselves. Some business owners don’t realize the impact your social media voice has on your brand, and most do not understand that there is a strategy to social marketing. Should you just do it yourself, have your niece or nephew, intern or spouse take their bit of extra time to post once a day? Can using a professional social media manager really make a difference? If so, why?