Web Design & Internet Marketing

Serving Richmond KY & Lexington KY area

August 12, 2014

How to get seen on Facebook

These days, Facebook has created just as many enemies as fans because it’s ever changing policies and algorithms regarding post reach.  If you don’t boost your post or place an ad, you have to learn to be creative if you want to expand on the current average of 6% of followers seeing your post.  Yes, that is only 6% as of a study done in February 2014.  (In a recent study of more than 100 brand Pages, Ogilvy & Mather found that companies’ posts dropped from reaching 12% of their followers in October to just 6% by February.)  And Facebook continues to drop that average to 1 or 2%.  

July 25, 2014

Opening Doors to your Website with Keywords


Who uses keywords?  
You use keywords throughout your day without probably even realizing it. Every time you open up Google (or any other search engine) and you type in a phrase or set of words to find more information about a certain subject, item or service … you used keywords. In fact, worldwide there are 1.6 Billion searches (via Keywords) completed per day on just Google.

June 13, 2014

What can Backlinks do for your Website?

What is a backlink?

Before we begin our discussion of the pros and cons of Backlinks, lets first define what a backlink is.  A backlink is an incoming hyperlink from one web page to another website.  In other words, a backlink is a link from another site back to your site.   Some industry experts estimate backlinks may account for as much as 80 percent of the weight that search engine ranking algorithms give websites, so cultivating high quality backlinks should be part of your internet marketing strategy.
 

November 25, 2013

Understanding Google Analytics – the Basics

There is a plethora of articles written out there on the various nuances of interpreting the ever-changing and elusive Google Analytics but for the more novice user, (the typically overwhelmed small business owner and marketing manager), I will give a quick synopsis of what can be gained from its features.

November 15, 2013

How to use LinkedIn for your Business

What is LinkedIn?

LinkedIn provides several valuable services, as per their website, they claim to be “Your Public Profile on LinkedIn acts as your Social Selling Business Card”.  They also advertise that they can enhance your trust and credibility, generate more traffic to your site, and create an indexed and ranked profile.

November 2, 2013

Writing Web Content for Search Engine Optimization

Content is still … King!

Considering recent changes to the most popular search engine’s algorithms, these days website content has become increasingly vital to your website’s success. The former tricks of the SEO trade (link schemes, paid links, keyword stuffing, spamming, etc) not only no longer bring any benefit to your site but now will actually hurt your site.
 

October 24, 2013

Google Updates: SEO & Social Media & More

Google’s New Rollout of Hummingbird:  What does it mean for your website?

Let’s face it, Google is currently setting the bar with regards to Search Engine Optimization standards and algorithms.  So if you have a website and want to get it ranked high on relevant searches for your product/service, you cannot ignore the continually changing updates and improvements.  Yes, I said improvements.
 

August 5, 2013

Lights, Camera, Action … Adding Video to your Marketing Strategy

Commercial Videos such as video blogs, video how-tos, product demo, video ads and video tutorials are becoming increasingly valuable and popular on the web and social medial platforms.

June 17, 2013

Introducing Instagram for Business

What is Instagram?

Launched in October 2010, Instagram is an online photo-sharing and social networking service (via a smartphone application) that enables its users to take pictures, apply digital filters to them, and share them on a variety of social networking services, such as Facebook or Twitter.  The app is free in the Apple App Store and the Google Play store.
 

April 16, 2013

Is your Business ‘Pin-Friendly’?

What is Pinterest?

Pinterest is a pinboard-style photo-sharing website that allows users to create and manage theme-based image collections such as events, interests, and hobbies. Users can browse other pinboards for images, ‘re-pin’ images to their own pinboards, or ‘like’ photos.