These days, Facebook has created just as many enemies as fans because it’s ever changing policies and algorithms regarding post reach. If you don’t boost your post or place an ad, you have to learn to be creative if you want to expand on the current average of 6% of followers seeing your post. Yes, that is only 6% as of a study done in February 2014. (In a recent study of more than 100 brand Pages, Ogilvy & Mather found that companies’ posts dropped from reaching 12% of their followers in October to just 6% by February.) And Facebook continues to drop that average to 1 or 2%.