Web Design & Internet Marketing

Serving Richmond KY & Lexington KY area

June 15, 2017

Is an HTTPS Website Better than an HTTP Website?

Definition

HTTP stands for “Hyper Text Transfer Protocol”, the primary technology protocol on the Web that allows linking and browsing. This is the technology used to communicate between web servers and web users.

November 26, 2015

What’s in a Name? Domain Name Extensions Explained

There are 116 Million registered domains with the “.com” extension as of 2015. So with that said, the domain registrars saw the need to add new Top Level Domains in 2014, such as .tv, .social, .co, .us, .info, .photography, .marketing, .company, and so on and so forth. But are these new domain extensions as effective when promoting your website?  Does your domain name affect your SEO or page ranking on the search engines?  What is the public’s perception of some of these new TLD’s?

September 4, 2015

Good Content makes a Great Website

There is much to consider when starting a new website or website renovation project:  color scheme, page layout, functionality, design, navigation and graphic elements.  Each of these are extremely essential to consider and plan out before beginning your project. But after the design elements are completed and approved, the real work begins.  You’ve dressed up your internet commercial space, now its time to wow them with your impressive conversation skills. How do you start the conversation?

July 22, 2015

The Benefits of Blogging for your Business

Why I Blog

I started blogging for my business in late 2013, not expecting any grandiose results, at least not at first.  I wanted to have a place to direct my clients and prospects for frequently-asked-questions as well as hopefully positively impact my SEO efforts with keyword rich content.  I did not expect the return-on-investment to be manifested in so many other ways.  With the positive feedback, the invitations for speaking assignments, the recognition in my industry & community, increased traffic, and increased leads, I can say without a doubt that the time invested has by far paid off.

July 1, 2014

Benefits of WordPress Websites

First before we begin, what is a Content Management System (CMS) website?   Content Management System is a software a application that allows publishingediting and modifying content as well as maintenance from a central interface.  That means, that once the site is setup and designed to your liking, you or your staff with very little technical or web development skills can update and manage your website, as well as blog regularly, add calendar events, promote sales and company news through your website.  

May 27, 2014

Is it Time to Redesign?

Spring is a time for cleaning up, clearing out and reorganizing, from your garden beds to your home or even your office space.  But how about your internet real estate?  When the last time you took an honest and thorough evaluation of your website’s design, content and functionality?  Are you losing customers, hits, page ranking or your mobile audience because its been a few years since you’ve updated your website?

March 13, 2014

How to Reach your Mobile Audience

“Mobile Now Drives 28 Percent Of All Web Traffic” – as of third quarter of 2013.

February 12, 2014

RSS Feeds – How & Why to Use

Before we start our discussion, let’s first answer the first question when I ask clients if they want an RSS feed on their website:

December 31, 2013

Startup Production – A year in Review

Startup Production, now in its 15th year of business, has had an exciting year in 2013.  As internet marketing and the process of web design has evolved and transformed, we’ve added new services, expanded our team, and worked hard to keep our clients informed of these changes.

“If we don’t change, we don’t grow. If we don’t grow, we aren’t really succeeding.”

 

September 19, 2013

How to turn Clicks into Sales

Where are the Buyers?

So you have your e-Commerce website all setup, payment methods selected, shipping terms defined, and products are uploaded.  You’re ready to go and start processing those incoming sales! [Insert Crickets sound effect here.]  So where are the buyers?  You may even be tracking daily traffic to your website but perplexed as to why those visits are not translating into actually sales.