Why to Keep Marketing your Business During a Recession
When recessions hit, small business owners are hit especially hard as their budgets as well as their assets and financial gains are thinner, and thus have less ‘cushion’ to ride out the hard times. So what can you do to prepare your small business for a potential recession? How can you survive the up and downs of the economy while still growing your business? And why should your marketing efforts continue despite any economic highs or lows? How can you be creative with your marketing budget during a recession?