ABOUT THE PROJECT
Alex called Startup Production excited to promote his new venture of Straith Enterprises, which would eventually branch out to other services, markets and companies. We first began with the logo design work and branding of his new venture, which took some time and exploration until we finally reached the right direction that the client felt had special meaning for his experience, character and family values. Once the logo and branding was established, we went to work on the design of the new WordPress website, that was responsive, dynamic, and unique, with a layout that was easy to read, engaging, visually stimulating and a website that was easy to navigate and engage in depending on the target audience of the visitor. We take great care when developing the page layout and design theme that will be weaved throughout the site with variations depending on the category of the page. For improved UX (user experience), we want the site to tell the full story without boring the user with blocks of texts. We ensure we’ve established a good foundation for content marketing that keeps the user engaged and helps them find exactly what they are looking for. As Straith’s services were a bit technical, we made sure to define what the service entailed, who would benefit from it, what problems it solved and how the client’s process excels over their competitors. We don’t just build webpages with pictures and content, we are building an online marketing experience that will attract visitors with SEO, engage them with content marketing, and convert them with a dynamic and informative user experience.
ABOUT THE COMPANY
We’re a strategy-first firm that helps organizations solve complex problems — especially around systems, data, and vendor coordination. Whether that means designing short- to mid-term data storage, automating repeated tasks, or managing technology implementations, we focus on solutions that work in the real world. When needed, we bring in tools like custom scripting or data visualization — but always in service of the bigger strategy. Their services include:
- Strategic Problem Solving & Fractional Strategy Officer: We partner with leadership to untangle complex problems, align systems to business goals, and guide decision-making.
- Systems Implementation & Vendor Management: We represent your interests during system rollouts or software transitions — managing vendors, validating deliverables, and ensuring tech aligns with your operational needs.
- Data Architecture & Temporary Storage Solutions: We design and implement short- to mid-term data solutions tailored to your needs — from structured exports and data pipelines to lightweight storage and cleanup strategies.
- Process Automation & Custom Scripting: We automate repetitive tasks and streamline workflows using scripts, lightweight tools, and smart integrations — increasing accuracy and saving time.
Client
Straith Enterprises | Lexington KY
Manager
Alex Straith
Website
