Web Design & Internet Marketing

Serving Richmond KY & Lexington KY area

October 22, 2014

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An Interview with an Entrepreneur

I was recently asked to be on a Local Business Panel in Berea, KY for “Entrepreneur Day” for Leslie County Youth Entrepreneurs which trains and encourages high school students with hopes to own their own business one day. I thought my answers to the insightful questions I was asked on the panel may inspire others and encourage sharing of other entrepreneur’s stories.
Here’s my story …

October 20, 2014

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FAQs for Search Engine Marketing (PPC Ads)

What is SEM, PPC or Paid Search Marketing?

Before we begin discussing the process of Search Engine Marketing (SEM), let’s first define it.  SEM (Search Engine Marketing) is the process of gaining website traffic by purchasing ads on search engines.

October 9, 2014

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Social Media Etiquette Lessons for Business

Your Reputation is your Brand

Your reputation is your brand, and that encompasses your company’s philosophy, its unique story, and its causes.  So your content marketing (advertising materials, media ads, press releases, your blog, your website, and your social media) reinforce that brand.  Are your messages consistent and cohesive to the brand you are striving for?  In regards to your social media, do you have a well-thought out plan of action?  Or in another words, do you think before you post?

September 24, 2014

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Understanding Content Marketing

What is Content Marketing?

“Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.” – Content Marketing Institute

September 15, 2014

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Google’s Latest Update – Pigeon

Another Google Algorithmn Change?

Honestly, until a colleague (Thanks Anita!) told me that their placement on Google page ranking and the Google Carousel* literally disappeared and why, I had no idea that they released another update at the end of July 2014.  But why would you unless you had an issue?  They made no formal announcement, and they are continually making changes on a DAILY basis, approximately 500-600 per year.  This latest update is being termed “Pigeon” by Search Engine Land.

August 20, 2014

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How to Promote your Blog Posts

Okay, you’ve done the research, wrote the post with original and engaging content, you’ve informed and entertained your target audience, you edited, revised, copied and added visual content.  And then … you hit PUBLISH.  And now you wait … and wait … and wait for your site to be read, liked, shared and commented on, but instead, your stats show NOTHING.

August 12, 2014

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How to get seen on Facebook

These days, Facebook has created just as many enemies as fans because it’s ever changing policies and algorithms regarding post reach.  If you don’t boost your post or place an ad, you have to learn to be creative if you want to expand on the current average of 6% of followers seeing your post.  Yes, that is only 6% as of a study done in February 2014.  (In a recent study of more than 100 brand Pages, Ogilvy & Mather found that companies’ posts dropped from reaching 12% of their followers in October to just 6% by February.)  And Facebook continues to drop that average to 1 or 2%.  

July 25, 2014

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Opening Doors to your Website with Keywords

Who uses keywords?  
You use keywords throughout your day without probably even realizing it. Every time you open up Google (or any other search engine) and you type in a phrase or set of words to find more information about a certain subject, item or service … you used keywords. In fact, worldwide there are 1.6 Billion searches (via Keywords) completed per day on just Google.

July 15, 2014

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Small Business Resources in Lexington KY

Statistics about Lexington KY’s Economy & Standard of Living:

July 8, 2014

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Small Business Resources in Madison County KY

“Entrepreneurship is at all time high in the state, and we recognize the need to develop innovative programs and offer dynamic services to help these growing companies every step of the way. Small businesses are job creators and the backbone of Kentucky’s economy” says Mandy Lambert, Interim Executive Director, Office of Enterpreneurship (Business Lexington).