Leslie County, as part of the KY Promise Zone, are receiving community support and grants to build a sustainable regional economy that benefits all persons regardless of county of residence. Implement a regional community and economic development plan that mobilizes shared resources.
I was recently asked to be on a Local Business Panel in Berea, KY for “Entrepreneur Day” for Leslie County Youth Entrepreneurs which trains and encourages high school students with hopes to own their own business one day. I thought my answers to the insightful questions I was asked on the panel may inspire others and encourage…
What is SEM, PPC or Paid Search Marketing? Before we begin discussing the process of Search Engine Marketing (SEM), let’s first define it. SEM (Search Engine Marketing) is the process of gaining website traffic by purchasing ads on search engines.
Your Reputation is your Brand Your reputation is your brand, and that encompasses your company’s philosophy, its unique story, and its causes. So your content marketing (advertising materials, media ads, press releases, your blog, your website, and your social media) reinforce that brand. Are your messages consistent and cohesive to the brand you are striving for?…
What is Content Marketing? “Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.” – Content Marketing Institute
Startup Production’s team, including logo designer Tony Bustos, took a very complicated concept and designed a logo that….
Another Google Algorithmn Change? Honestly, until a colleague told me that their placement on Google page ranking and the Google Carousel* literally disappeared and why, I had no idea that they released another update at the end of July 2014. But why would you unless you had an issue? They made no formal announcement, and…
Hosted by MACED (Mountain Association for Community Economic Development), The FastTrac program consists of 10 evening sessions led by a FastTrac certified facilitator and supported by business coaches, local business speakers and the local business community. The Mountain Association for Community Economic Development (MACED) partners with local people to build upon the strengths of Kentucky and…
Okay, you’ve done the research, wrote the post with original and engaging content, you’ve informed and entertained your target audience, you edited, revised, copied and added visual content. And then … you hit PUBLISH. And now you wait … and wait … and wait for your site to be read, liked, shared and commented on,…
These days, Facebook has created just as many enemies as fans because it’s ever changing policies and algorithms regarding post reach. If you don’t boost your post or place an ad, you have to learn to be creative if you want to expand on the current average of 6% of followers seeing your post. Yes,…
Startup Production is honored to be a sponsor and partner with CEDET’s new program, Richmond 5, as we have a passion in supporting small business owners in our community. We’ve offered discounted web site design to the five winners, as well as social media setup, design and consulting and logo creation to the winners. Nicole…
Who uses keywords? You use keywords throughout your day without probably even realizing it. Every time you open up Google (or any other search engine) and you type in a phrase or set of words to find more information about a certain subject, item or service … you used keywords. In fact, worldwide there are 1.6…
