Located in Lexington KY, Nicole has been providing web design and internet marketing services to small business owners for nearly 30 years. Nicole Mueller is the founder of Startup Production, helping entrepreneurs simplify systems, regain control, and build brands that promote their growth. Nicole blends strategic thinking with practical execution—helping businesses move forward with confidence, not chaos.
What is Schema.org? How does it help SEO? How has it become even more important with the advent of AI and AEO? And what are the basics on how to use it on a WordPress website?
In 2025, the owner sold the business to a local firm, which transitioned from being an authorized Kinetico dealer to becoming an Authorized Culligan Dealer. With new ownership and a new product line, the website required a complete overhaul
“Featuring a blog as a key part of your website will give you a 434% better chance of being ranked highly on search engines.”
Alex called Startup Production excited to promote his new venture of Straith Enterprises, which would eventually branch out to other services, markets and companies. We first began with the logo design work and branding of his new venture …
A long-time client since 2011, Jean Allen Kemper called Startup Production when it was time to retire the Athens Schoolhouse Antiques Show and evolve into her new venture, Rose House Antiques, an online store for antique furniture and décor.
Allysha of The Sterling Gypsy called looking for help with her Shopify store, and had not had success with other web developers/designers. We did an overhaul of the site’s design, content, functionality and navigation, which had not been set up properly.
For now close to 10 years, Nicole has been working with the Sleep Education Partners of Lexington KY and Boise ID. So when the partners were starting a new venture with Everything Sleep Consulting, they contacted Startup Production for their website design and development ….
Startup Production offers an I.M.A.P. Report (Internet Marketing Analytics & Proposal Report) – which provides clients a full audit and analysis of their online presence with recommendations on how to move forward in building on their strengths and addressing their weakness.
Internet & Digital Media Marketing involves driving traffic, inspiring engagement, increasing leads and conversions through various digital media channels.
Mountain Association of Berea KY (formerly MACED) hired Startup Production to recreate the AAGGKY’s formerly Wix site to a fully functional, membership enabled, ecommerce WordPress website that was responsive, mobile friendly and told their store in a more visually-appealing
Mountain Association of Berea KY (formerly MACED) hired Startup Production to create a online web presence for one of their clients, Reedy’s Remedies. They wanted an ecommerce website that was responsive, easy to read/navigate, visually captivating, with a clear call-to-action and engaging to convert each visitor to a customer.
It is the process of promoting your brand, your services and your products without the sales pitch. It’s about creating interest and brand awareness by writing content that not only people want to read but they will search for.