Follow the Golden Rule in Business
The Golden Rule – treat others as you want to be treated – can be applied to all aspects of your life, but can also be a huge asset if you apply the ethic in your business dealings.
Providing web design and internet marketing services to small-medium business owners for over 20 years. Located in Lexington KY, I am a Web & Graphic Designer, Blogger, Internet Marketer, Public Speaker, Instructor and Business Owner. I not only design professional optimized and responsive websites, I show you how to convert your website's visitors to customers.
A Startup’s Guide to Longevity in Business
Are you a new business or have an idea for a new business? Are you motivated to start marketing? … Excited about your idea? … Envisioning the profits rolling in? Congratulations! But here’s the bad news … unfortunately, the odds are not favorable for your enduring success.
Mastering the Art of Networking via Good Conversations
Networking = Making Conversations with Strangers, YIKES! Think back to a social gathering you recently attended. There are certain guests who seemed to know almost everyone in the room, moving from group to group with great ease, leaving no hand unshaken. Other guests, meanwhile, stood either alone, with just one other person or small group…
Reduce your Website’s Bounce Rate
All your SEO (Search Engine Optimization) efforts will not help if your site’s bounce rate is high. Why put all your time and money in driving traffic to a site that people are quickly leaving? So let’s discuss Bounce Rate and how to decrease it.
How to use Email Marketing Effectively
Email Marketing vs. Direct Mailing Studies have recently show that email marketing is far more effective, much cheaper and offers faster results than direct mailing. It’s not merely faster to create and send but also delivers immediately to a sizable group of target consumers. Response rates from e-mail range around 40-60% and it is simple…
How to Reduce the Stress of Running a Business
WARNING: Running a Business induces Stress Small to large business owners are inundated with the constant multitasking of running their businesses on a daily basis. Every small to medium size business owners, you will wear many hats: accounting, manager, sales, marketing & advertising, legal, business planning, technology, and don’t forget receptionist & clerical. Many SBO’s…
Effective Strategies of SEO (explained in simple terms)
Okay, your new professionally designed, beautiful and functional website designed by Startup Production is live! Now what? How do you drive traffic to your website so you can turn prospects into customers and website visits into sales? SEO! [Search engine optimization (SEO) is the process of increasing visibility of a website in a search engine results.]
Five Easy Ways to Boost your Sales
In today’s competitive market, small business owners need to have a strategy to draw attention and create an identity in their industry’s customer base. Here are five easy and very inexpensive ways (mostly free) to boost your sales.
Networking your Business in Person
With all the focus these days about enhancing your search engine optimization (SEO),social media marketing and enhancing your online presence, all of which are extremely instrumental in your business marketing plan, we tend to overlook the benefits of traditional face-to-face networking. In certain communities, traditional in-person marketing can be even more beneficial since it establishes…
Blogging for your Business – the Whys & Hows?
Here’s the Why … With so many outlets of social media, from posts to tweets to email marketing, why should you also blog for your business? Some may feel blogging is redundant to the message they’re already putting out there with their website and other social media content, but they couldn’t be more wrong. So why blog…
Social Media Marketing Tips
Why do I need to participate in the various Social Media marketing avenues? I probably don’t have to tell you what you already know but if you are wondering if there are proven benefits, read on.
How to Write Content for Your Website
The hardest part of my job as a web designer, without a doubt and across the board, is getting content from my clients. It is said, “Content is King”, and this is true even more so on the web. Content on your website should be informative, timely and concise (saying the most in the least…