Email Marketing vs. Direct Mailing Studies have recently show that email marketing is far more effective, much cheaper and offers faster results than direct mailing. It’s not merely faster to create and send but also delivers immediately to a sizable group of target consumers. Response rates from e-mail range around 40-60% and it is simple…
WARNING: Running a Business induces Stress Small to large business owners are inundated with the constant multitasking of running their businesses on a daily basis. Every small to medium size business owners, you will wear many hats: accounting, manager, sales, marketing & advertising, legal, business planning, technology, and don’t forget receptionist & clerical. Many SBO’s…
Okay, your new professionally designed, beautiful and functional website designed by Startup Production is live! Now what? How do you drive traffic to your website so you can turn prospects into customers and website visits into sales? SEO! [Search engine optimization (SEO) is the process of increasing visibility of a website in a search engine results.]
In today’s competitive market, small business owners need to have a strategy to draw attention and create an identity in their industry’s customer base. Here are five easy and very inexpensive ways (mostly free) to boost your sales.
With all the focus these days about enhancing your search engine optimization (SEO),social media marketing and enhancing your online presence, all of which are extremely instrumental in your business marketing plan, we tend to overlook the benefits of traditional face-to-face networking. In certain communities, traditional in-person marketing can be even more beneficial since it establishes…
Here’s the Why … With so many outlets of social media, from posts to tweets to email marketing, why should you also blog for your business? Some may feel blogging is redundant to the message they’re already putting out there with their website and other social media content, but they couldn’t be more wrong. So why blog…
Why do I need to participate in the various Social Media marketing avenues? I probably don’t have to tell you what you already know but if you are wondering if there are proven benefits, read on.
The hardest part of my job as a web designer, without a doubt and across the board, is getting content from my clients. It is said, “Content is King”, and this is true even more so on the web. Content on your website should be informative, timely and concise (saying the most in the least…
What are your business goals for 2013? This is the time to sit down to (1) Review your business’ weaknesses and strengths to see what efforts from last year worked and didn’t work, (2) Make a plan for the upcoming year for your business’ success, and (3) Find a balance to a healthy work-life balance…
“Imagination is more important than knowledge. For knowledge is limited to all we now know and understand, while imagination embraces the entire world, and all there will ever be to know and understand.” — Albert Einstein
During the summer it is no secret that the online marketing business slows down substantially. So during this season, be creative with your marketing ideas for your online business and products’ campaigns.
What are the advantages of a content management system like WordPress, Joomla!, Ruby on Rails, Drupal and more? A content management system (CMS) is a software application or set of related programs that are used to create and manage digital content. CMSes are typically used for enterprise content management(ECM) and web content management (WCM). A WCM…