With the abundance of commercialized ads in print, TV, radio and now online and social media, consumers are exhausted by traditional marketing. They’d rather engage with authentic content that is less about the sales pitch and more about informing or entertaining. This is called content marketing. One aspect of content marketing that has had a…
Why do we need to focus on Millennials and why should we adjust our marketing efforts to get their attention? “Millennials, or America’s youth born between 1982 and 2000, now number 83.1 million and represent more than one quarter of the nation’s population. Their size exceeds that of the 75.4 million baby boomers, according to new…
Recent Presentations The past three months have been busy with speaking engagements and workshops that I’ve been invited to participate in. I’m so glad that through attendees of past presentations, I have been recommended to other local organizations. Although public speaking has been a challenge for me for many years, I have begun to not only…
Who are the Millennials? Millennials, also known as Generation Y, are the generation with birth years ranging from the early 1980s to around 2000s. In 2014, the Pew Research Center, defined “adult Millennials” as those who were 18 to 33 years old, born 1981–1996. Yet many in this group don’t particularly think of themselves as millennials…
Why Videos are Great Strategy for your SEO One of the big trends we’re seeing in Search Engine Optimization or website promotion, is the ROI on videos on your website especially for B2C companies, some (like Forbes.com) say that this year it “outpace written content in terms of reach, engagement, effectiveness, and overall ROI.” Video apps…
Companies, of all shapes and sizes, are all trying to decipher the rapidly changing advertising channels and where best to invest their marketing dollars. Our last post compared digital marketing to newspaper marketing. How does digital or online marketing compare to the ROI of Radio ads? With so many radio sources: traditional AM/FM, online radio…
As a small business owner, every dollar spent for marketing has to be a dollar well spent. That takes research, planning and a well thought overall marketing strategy. Where are your customers going for information? How much time are they spending there? And what is your return on investment when marketing on different media platforms? Some…
Every January, business owners take time to review their past years’ financials, marketing & other expenditures and percentages of growth or loss from the year before. In each area of review, each business owner asks, “How can I improve this year?” We are always looking for ways to fine tune, save money, improve on services and products…
I get this question a lot from prospects or clients who have heard that having multiple domains pointing to their website or multiple websites or landing pages for each of their services can increase their hits and rank their page(s) higher on search engines. Some clients have come to me in the past with several keyword…
In 2016, Habitat for Humanity Madison Clark Counties will be hosting a Women Build! The last Women Build in Madison County was in 1999. So its time to empower women in our community to take the lead in fundraising (of $50,000) and in the construction of the new home. So ladies, pick up your…
“True confidence is born of experiencing your hard work and seeing your hard work pay off.” Lorri Myers, Author & Entrepreneur Looking back on 2015, I feel a true sense of accomplishment and a satisfaction looking back on my work and my contributions to various organizations. Why? Because of hard work, consistency and setting the bar high…
What is the hashtag’s relevance in a tweet or post? “The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages.” – Twitter.com