Companies, of all shapes and sizes, are all trying to decipher the rapidly changing advertising channels and where best to invest their marketing dollars. Our last post compared digital marketing to newspaper marketing. How does digital or online marketing compare to the ROI of Radio ads? With so many radio sources: traditional AM/FM, online radio…
As a small business owner, every dollar spent for marketing has to be a dollar well spent. That takes research, planning and a well thought overall marketing strategy. Where are your customers going for information? How much time are they spending there? And what is your return on investment when marketing on different media platforms? Some…
Every January, business owners take time to review their past years’ financials, marketing & other expenditures and percentages of growth or loss from the year before. In each area of review, each business owner asks, “How can I improve this year?” We are always looking for ways to fine tune, save money, improve on services and products…
I get this question a lot from prospects or clients who have heard that having multiple domains pointing to their website or multiple websites or landing pages for each of their services can increase their hits and rank their page(s) higher on search engines. Some clients have come to me in the past with several keyword…
In 2016, Habitat for Humanity Madison Clark Counties will be hosting a Women Build! The last Women Build in Madison County was in 1999. So its time to empower women in our community to take the lead in fundraising (of $50,000) and in the construction of the new home. So ladies, pick up your…
“True confidence is born of experiencing your hard work and seeing your hard work pay off.” Lorri Myers, Author & Entrepreneur Looking back on 2015, I feel a true sense of accomplishment and a satisfaction looking back on my work and my contributions to various organizations. Why? Because of hard work, consistency and setting the bar high…
What is the hashtag’s relevance in a tweet or post? “The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages.” – Twitter.com
When it comes to social media management or marketing, many small businesses owners use an intern, an office assistant or just do it themselves. Some business owners don’t realize the impact your social media voice has on your brand, and most do not understand that there is a strategy to social marketing. Should you just do it…
What is Global Entrepreneurship Week? Global Entrepreneurship Week is a celebration of the innovators and job creators who launch startups that bring ideas to life, drive economic growth and expand human welfare. During one week each November, GEW inspires people everywhere through local, national and global activities designed to help them explore their potential as…
There are 116 Million registered domains with the “.com” extension as of 2015. So with that said, the domain registrars saw the need to add new Top Level Domains in 2014, such as .tv, .social, .co, .us, .info, .photography, .marketing, .company, and so on and so forth. But are these new domain extensions as effective when…
Nicole of Startup Production was privileged to chair a local women’s networking group’s 5th Annual Chocolate Soiree event. This event is a membership and sponsorship drive which provides an opportunity to showcase all the group has accomplished over the year and how members and sponsors can benefit by joining us. We were excited to announce…
You can easily replace this question with any social media platform: Twitter, Instagram, Pinterest, and/or LInked In. Either way, the simple answer is ‘no’. Why not? There are several reasons why companies (mostly new, startup companies) ask this question or use this as a reason why they don’t need a website. First and foremost, starting a…