Why your Marketing Strategies need a Reboot These days, traditional marketing channels such as email marketing, mass mailings, TV and radio ads, billboards, newspaper and magazine ads have a decreasing effectiveness as each year passes. Internet marketing not only reaches a larger audience, it’s can be monitored with accurate analytics, and it is much more affordable.
Shop Local, Eat Local & Spend Local … that’s what Local First Lexington! is all about. Local First Lexington is a non-profit alliance of locally owned, independently operated businesses, and their membership includes a directory listing, advertising possibilities, education, networking opportunities and mixers.
Looking Back to 2016 Looking back at the end of each year is a healthy process for each business owner, to see what is working, what is not, and what needs to be addressed in the coming year. Last year was a busy year for Startup Production as we added 19 projects to our portfolio…
Media is stalking us at every turn – from billboards on our commute, to sales calls on our phones, to endless commercials interrupting our favorites shows, to junk email piling up our inbox. We are exhausted with the traditional push marketing, and now more apt to ‘block’ it out. What instead if our content was being…
Looking back for entrepreneurs this time of year is a productive item on your end-of-the-year checklist. I like to look back this time of the year to reflect on what I did right, what I can learn from and what I need to change going forward. There were many changes for me personally during the…
There are so many social media channels these days, with new ones coming on the scene with a great deal of buzz and excitement, and then either falling by the wayside due to low verified accounts and worse yet, even less active users (examples: Ello, Myspace, Friendster, Del.ico.us, and now soon Vine).
A person in the United States is expected to move 11.7 times in his lifetime. We move for many reasons these days, family reasons (to take care of aging parent or for a better school district for children), economic reasons (job offers or transfers), or social reasons (find better quality of life or to be closer to…
These days, most businesses realize the importance of a consistent and engaging presence on various social media channels. But some of my clients still hesitate. They may feel they lack the skill or technology savvy to setup and maintain their account. They say they lack the time to be consistent, or they don’t know what…
Startup Production has been writing and posting original and engaging content for years now but that hard work is really beginning to pay off. We have had great success in 2016 with managing several of our client’s internet marketing content and ads. Myself and my team work hard to post original, engaging content marketing that…
I posted to this blog introducing Instagram for business use in 2013, which at that time the social media platform had over 10 million users, and now as of June 2016 it boasts over 500 million monthly active users. That’s a 4900% increase over three years. But the improvements or changes have not stopped there.
There are times in running your business when you have to make some very tough decisions, hiring or firing staff, reducing overhead, moving locations, expanding or even downsizing your business. Whatever decisions you make, the goal should be to produce the best quality product that promotes your brand and manages the stress level of yourself…
With the abundance of commercialized ads in print, TV, radio and now online and social media, consumers are exhausted by traditional marketing. They’d rather engage with authentic content that is less about the sales pitch and more about informing or entertaining. This is called content marketing. One aspect of content marketing that has had a…