Web Design & Internet Marketing

Serving Richmond KY & Lexington KY area

March 18, 2013

Reduce your Website’s Bounce Rate

All your SEO (Search Engine Optimization) efforts will not help if your site’s bounce rate is high.  Why put all your time and money in driving traffic to a site that people are quickly leaving?   So let’s discuss Bounce Rate and how to decrease it.

March 11, 2013

How to use Email Marketing Effectively

Email Marketing vs. Direct Mailing

Studies have recently show that email marketing is far more effective, much cheaper and offers faster results than direct mailing. It’s not merely faster to create and send but also delivers immediately to a sizable group of target consumers. Response rates from e-mail range around 40-60% and it is simple to track the open and response rates granting you the potential to analyze just how effective or unsuccessful your campaign has been.

March 4, 2013

How to Reduce the Stress of Running a Business

WARNING:  Running a Business induces Stress

Small to large business owners are inundated with the constant multitasking of running their businesses on a daily basis.  Every small to medium size business owners, you will wear many hats:  accounting, manager, sales, marketing & advertising, legal, business planning, technology, and don’t forget receptionist & clerical.  Many SBO’s admit to sleepless nights with thoughts racing over their business’ productivity.

February 25, 2013

The Building Blocks of SEO (explained in simple terms)

Okay, your new professionally designed, beautiful and functional website designed by Startup Production is live!  Now what?  How do you drive traffic to your website so you can turn prospects into customers and website visits into sales?   SEO!  [Search engine optimization (SEO) is the process of increasing visibility of a website in a search engine results.]

February 18, 2013

Five Easy Ways to Boost your Sales

In today’s competitive market, small business owners need to have a strategy to draw attention and create an identity in their industry’s customer base.  Here are five easy and very inexpensive ways (mostly free) to boost your sales.

February 5, 2013

Networking your Business in Person

With all the focus these days about enhancing your search engine optimization (SEO),social media marketing and enhancing your online presence, all of which are extremely instrumental in your business marketing plan, we tend to overlook the benefits of traditional face-to-face networking.   In certain communities, traditional in-person marketing can be even more beneficial since it establishes credibility and trust as well as establishing a foundation for a lasting relationship.

January 30, 2013

Blogging for your Business – the Whys & Hows?

Here’s the Why …

With so many outlets of social media, from posts to tweets to email marketing, why should you also blog for your business?  Some may feel blogging is redundant to the message they’re already putting out there with their website and other social media content, but they couldn’t be more wrong.  So why blog for your business?

January 17, 2013

Social Media Marketing Tips

Why do I need to participate in the various Social Media marketing avenues?  I probably don’t have to tell you what you already know but if you are wondering if there are proven benefits, read on.

January 4, 2013

How to Write Content for Your Website

The hardest part of my job as a web designer, without a doubt and across the board, is getting content from my clients.  It is said, “Content is King”, and this is true even more so on the web. Content on your website should be informative, timely and concise (saying the most in the least amount of words).

January 3, 2013

A New Year brings New Goals for Business Success

What are your business goals for 2013?  This is the time to sit down to (1) Review your business’ weaknesses and strengths to see what efforts from last year worked and didn’t work, (2) Make a plan for the upcoming year for your business’ success, and (3) Find a balance to a healthy work-life balance so you can achieve a truly satisfying success in the New Year.