Networking = Making Conversations with Strangers, YIKES! Think back to a social gathering you recently attended. There are certain guests who seemed to know almost everyone in the room, moving from group to group with great ease, leaving no hand unshaken. Other guests, meanwhile, stood either alone, with just one other person or small group…
All your SEO (Search Engine Optimization) efforts will not help if your site’s bounce rate is high. Why put all your time and money in driving traffic to a site that people are quickly leaving? So let’s discuss Bounce Rate and how to decrease it.
Email Marketing vs. Direct Mailing Studies have recently show that email marketing is far more effective, much cheaper and offers faster results than direct mailing. It’s not merely faster to create and send but also delivers immediately to a sizable group of target consumers. Response rates from e-mail range around 40-60% and it is simple…
WARNING: Running a Business induces Stress Small to large business owners are inundated with the constant multitasking of running their businesses on a daily basis. Every small to medium size business owners, you will wear many hats: accounting, manager, sales, marketing & advertising, legal, business planning, technology, and don’t forget receptionist & clerical. Many SBO’s…
Okay, your new professionally designed, beautiful and functional website designed by Startup Production is live! Now what? How do you drive traffic to your website so you can turn prospects into customers and website visits into sales? SEO! [Search engine optimization (SEO) is the process of increasing visibility of a website in a search engine results.]
In today’s competitive market, small business owners need to have a strategy to draw attention and create an identity in their industry’s customer base. Here are five easy and very inexpensive ways (mostly free) to boost your sales.
With all the focus these days about enhancing your search engine optimization (SEO),social media marketing and enhancing your online presence, all of which are extremely instrumental in your business marketing plan, we tend to overlook the benefits of traditional face-to-face networking. In certain communities, traditional in-person marketing can be even more beneficial since it establishes…
Here’s the Why … With so many outlets of social media, from posts to tweets to email marketing, why should you also blog for your business? Some may feel blogging is redundant to the message they’re already putting out there with their website and other social media content, but they couldn’t be more wrong. So why blog…
Why do I need to participate in the various Social Media marketing avenues? I probably don’t have to tell you what you already know but if you are wondering if there are proven benefits, read on.
The hardest part of my job as a web designer, without a doubt and across the board, is getting content from my clients. It is said, “Content is King”, and this is true even more so on the web. Content on your website should be informative, timely and concise (saying the most in the least…
What are your business goals for 2013? This is the time to sit down to (1) Review your business’ weaknesses and strengths to see what efforts from last year worked and didn’t work, (2) Make a plan for the upcoming year for your business’ success, and (3) Find a balance to a healthy work-life balance…
“Imagination is more important than knowledge. For knowledge is limited to all we now know and understand, while imagination embraces the entire world, and all there will ever be to know and understand.” — Albert Einstein