BUYER BEWARE: Before You Sign that Contract … What you Should Know when Hiring a Digital Marketing Agency
When it comes to Internet Marketing firms, do your research, vet thoroughly and ask the right questions BEFORE you sign the contract.
Speaking Up and Speaking Well as a Business Owner
The art of conversation is an essential skill for any business owner. How do you speak your mind, be assertive and communicate your standards clearly without being rude or aggressive? Especially for women business owners. When is it time to speak and when it is best to listen? When speaking, how can you get your…
Writing Content to Improve Your Website’s Ranking on Google
How to write content for your website to rank higher on Google, how to increase traffic, how to engage users, how to increase trust & credibility in your brand, and how to convert users to leads.
Looking Back on 2020 & Small Business Owners’ Lessons of Surviving Amidst Crisis
Each year, I take time to review the year in review, to analyze lessons learned, progress made, and obstacles faced and overcome. This year, like no other, all small businesses faced the challenges of running a business during a global pandemic where most of our consumers were now safely social distancing at home. As business…
What is a Google Partner & Why You need to be Careful of Website Badges
Website badges, affiliations, awards and endorsements can mean greater trust and credibility but beware of misleading claims, paid awards, badges with no links, and claims to be experts. If someone claims to be a Google Partner, do your research & Buyer Beware!
Demystifying SEO – Taking the Mystery out of Search Engine Optimization
Why do business owners need to understand SEO, even if hiring a firm to manage it? Why is SEO crucial to your marketing plan? What are the three building blocks of SEO?
Doing Business in our Changing World (During and Post-COVID)
COVID is not only radically changing the way we work, learn and live it’s accelerating technology and services. How can we market our brands now and prepare for markets post COVID?
How to Work, Network & Communicate during our ‘New Normal’
Over the past three months, we have learned some positive benefits of our new normal of working, communicating and networking online. While Zoom connects us, how can we avoid burnout and make the most of online meeting platforms to increase brand awareness, make new connections and find new leads?
How Compartmentalization can Increase Productivity for Entrepreneurs
“Compartmentalization: n. a defense mechanism in which thoughts and feelings that seem to conflict or to be incompatible are isolated from each other in separate and apparently impermeable psychic compartments.” – (American Psychological Association) First of all, in psychology, compartmentalizing is applied very differently for those with emotional trauma, depression or anxiety disorder. But the process of compartmentalizing…
How to Work from Home (or Work Remotely) and Still Get Stuff Done
With social distancing becoming the new normal, finding ways to be productive, to be focused and to balance work/life while working from home is crucial to our careers and our lives. It’s all about compartmentalization.
Keep Marketing your Business even in Times of Crisis
Whether economic downtown, personal issues, health problems or in this case a global pandemic, how do you continually and responsibly market your business amidst challenges of time and budget. How can online networking be effective during social distancing.
Looking Back on 2019
“Never look back unless you are planning to go that way.” Henry David Thoreau It’s not healthy to continually look back on the past, whether good or bad, because you can easily lose perspective on where you are and where you want to go. Each year, I make exception to this by taking a moment…