Your Logo is the Core to your Brand Successful and effective logo design is a rather complicated task because logos are the core of your brand, the heart and soul of your marketing direction. Our company has designed dozens of logos over the years, and of all the variety of design projects, logos are the…
The Upside of Competition In a free market, competition is the name of the game and provides benefit to the customer by offering a wide range of options, improved services and products as well as affordable pricing.
We are so happy to be part of the new Madison County (KY) Community Calendar from the beginning planning stages with the coordinator and manager of the new calendar, Richmond Tourism. Nicole worked alongside Lori and Jessie at Richmond Tourism from the first meeting with all the local event contributors (including EKU Perfoming Arts, Parks &…
Setting Achievable Goals As an entrepreneur, the beginning of your fiscal year is great to take time to look back over your year, to celebrate your accomplishments and then review areas of concerns. Instead of viewing them as total failures or mistakes, think of them of life lessons and use them to move forward. After…
Startup Production, now in its 16th year in business, has had another stellar year in 2014. Sometimes it’s good to look back over your fiscal year, or even each quarter, to take stock of what you’ve done right and what needs improvement.
MCBEP Career Fair Day at EKU On December 4, 2014, Nicole Mueller of Startup Production was invited to speak to the area High School juniors about the Information Technology field careers. More than 800 Madison County high school juniors attended the Madison County Business and Education Partnership (MCBEP) Career Fair on Thursday at Eastern Kentucky…
Any business owners knows, we are required to wear multiple hats throughout the day, from dealing with clients or customers, working on bids or proposals, managing employees or contractors, invoicing, paying bills, reconciling financials, not to mention providing services and creating the products our business is based on. So multitasking is a common symptom of…
What is Global Entrepreneurship Week? Global Entrepreneurship Week (GEW) is the world’s largest celebration of the innovators and job creators who launch startups that bring ideas to life, drive economic growth and expand human welfare. GEW was launched in 2007 by Carl Schramm, president and CEO of the Kauffman Foundation, and Gordon Brown, former Prime…
Leslie County, as part of the KY Promise Zone, are receiving community support and grants to build a sustainable regional economy that benefits all persons regardless of county of residence. Implement a regional community and economic development plan that mobilizes shared resources.
I was recently asked to be on a Local Business Panel in Berea, KY for “Entrepreneur Day” for Leslie County Youth Entrepreneurs which trains and encourages high school students with hopes to own their own business one day. I thought my answers to the insightful questions I was asked on the panel may inspire others and encourage…
What is SEM, PPC or Paid Search Marketing? Before we begin discussing the process of Search Engine Marketing (SEM), let’s first define it. SEM (Search Engine Marketing) is the process of gaining website traffic by purchasing ads on search engines.
Your Reputation is your Brand Your reputation is your brand, and that encompasses your company’s philosophy, its unique story, and its causes. So your content marketing (advertising materials, media ads, press releases, your blog, your website, and your social media) reinforce that brand. Are your messages consistent and cohesive to the brand you are striving for?…