FOR ENTREPRENEUR & BUSINESS OWNERS
Small Business Owners wear too many hats, while trying to maintain work/life balance and make the most of our time. Here’s how.
“Never look back unless you are planning to go that way.” Henry David Thoreau It’s not healthy to continually look back on the past, whether good or bad, because you can easily lose perspective on where you are and where you want to go. Each year, I make exception to this by taking a moment…
Ask yourself: Have I ever right clicked on an image or photo from Google images (or any other search engine) and saved that image to your phone, tablet or desktop without written permission to do so or paying for a license to use it? Have I ever shared that image/photo privately in an email or…
Email marketing has made a resurgence in the past year, as some demographics are becoming exhausted, maybe even suspicious, of social media and social ads, especially considering recent headlines in the news. However, recent statistics show that email marketing campaigns from trusted brands can increase engagement, repeat sales and brand loyalty. And it can do…
In this litigious society, we need to evaluate risks in our small businesses to protect ourselves, our business’ future and our assets. Taking a few steps can prevent large issues down the road.
Either scenario has it’s own list of challenges, but both equally can cause an entrepreneur undue stress and anxiety, reducing the joy and satisfaction of running your own business. We’ll discuss ways to endure each contrast, as a happy entrepreneur is one who takes one day at a time, with keeping one eye on the future.
I’ve had a few clients recently undergo attacks to their identity which included their website, their merchant account, and their emails. With various recent data breaches (Equifax, Yahoo, Target, Uber & more), there is a very good possibility much of our information is already floating out there somewhere in the ‘dark web’, but not all…
Why Do Women Need Community “Women-owned firms (51% or more) account for 31% of all privately held firms and contribute 14% of employment and 12% of revenues.” – NAWBO “Today, on average, a woman earns 79 cents for every dollar a man earns, and women’s median annual earnings are $10,800 less than men’s”- Senate Joint Economic…
Why do entrepreneurs need coaching? With the constant influx of decision-making and responsibilities entrepreneurs (and business owners) manage everyday, we are bound to feel overwhelmed. In addition to our daily workload of service or product production, we are inundated with dealings with customers, staff and vendors via phone calls, emails, meetings, online and social media communication. It’s needless…
A person in the United States is expected to move 11.7 times in his lifetime. We move for many reasons these days, family reasons (to take care of aging parent or for a better school district for children), economic reasons (job offers or transfers), or social reasons (find better quality of life or to be closer to…
There are times in running your business when you have to make some very tough decisions, hiring or firing staff, reducing overhead, moving locations, expanding or even downsizing your business. Whatever decisions you make, the goal should be to produce the best quality product that promotes your brand and manages the stress level of yourself…
With the abundance of commercialized ads in print, TV, radio and now online and social media, consumers are exhausted by traditional marketing. They’d rather engage with authentic content that is less about the sales pitch and more about informing or entertaining. This is called content marketing. One aspect of content marketing that has had a…
Who are the Millennials? Millennials, also known as Generation Y, are the generation with birth years ranging from the early 1980s to around 2000s. In 2014, the Pew Research Center, defined “adult Millennials” as those who were 18 to 33 years old, born 1981–1996. Yet many in this group don’t particularly think of themselves as millennials…