Web Design & Internet Marketing

Serving Richmond KY & Lexington KY area

January 31, 2018

Protect Yourself & your Website from Getting Hacked

I’ve had a few clients recently undergo attacks to their identity which included their website, their merchant account, and their emails. With various recent data breaches (Equifax, Yahoo, Target, Uber & more), there is a very good possibility much of our information is already floating out there somewhere in the ‘dark web’, but not all is lost.  There are some practical ways to protect ourselves against the most common scams that many of us get hit with on a daily basis. Here are some basic principles to managing your online data, emails and website, which are essential to running your business safely and securely.

July 21, 2017

Why Business Women need Community

Why Do Women Need Community

“Women-owned firms (51% or more) account for 31% of all privately held firms and contribute 14% of employment and 12% of revenues.” – NAWBO
“Today, on average, a woman earns 79 cents for every dollar a man earns, and women’s median annual earnings are $10,800 less than men’s”- Senate Joint Economic Committee Democratic Staff
“Even though females have higher education rates and work more than men in the same profession they still get paid less in America.” – Rainbo.org
“Women currently hold 28 (only 5.6%) of CEO positions at those S&P 500 companies.” – S&P 500 list


March 31, 2017

Benefits of Using a Business Coach for Entrepreneurs

Why do entrepreneurs need coaching?

With the constant influx of decision-making and responsibilities entrepreneurs (and business owners) manage everyday, we are bound to feel overwhelmed. In addition to our daily workload of service or product production, we are inundated with dealings with customers, staff and vendors via phone calls, emails, meetings, online and social media communication.  It’s needless to say but many entrepreneurs often are under a great deal of stress.

November 29, 2016

How to Relocate your Business

A person in the United States is expected to move 11.7 times in his lifetime. We move for many reasons these days, family reasons (to take care of aging parent or for a better school district for children), economic reasons (job offers or transfers), or social reasons (find better quality of life or to be closer to family or friends).

July 27, 2016

Saying Goodbye Gracefully to High Maintenance Clients

There are times in running your business when you have to make some very tough decisions, hiring or firing staff, reducing overhead, moving locations, expanding or even downsizing your business. Whatever decisions you make, the goal should be to produce the best quality product that promotes your brand and manages the stress level of yourself and your team.

July 20, 2016

Marketing your Business through Presentations & Workshops

With the abundance of commercialized ads in print, TV, radio and now online and social media, consumers are exhausted by traditional marketing. They’d rather engage with authentic content that is less about the sales pitch and more about informing or entertaining. This is called content marketing.  One aspect of content marketing that has had a great effect on my business is by hosting a presentation or workshop to reach your target audience and offer valuable information they need.

May 26, 2016

How to Engage Millennials in your Business

Who are the Millennials?

Millennials, also known as Generation Y, are the generation with birth years ranging from the early 1980s to around 2000s. In 2014, the Pew Research Center, defined “adult Millennials” as those who were 18 to 33 years old, born 1981–1996. Yet many in this group don’t particularly think of themselves as millennials – a recent study from Pew Research found that only 40 percent of millennials even identify with the word “millennial”. Why is this?

September 22, 2015

A Woman’s Best Branding Strategy

What is your Personal Brand?

My posts are usually directed exclusively to business owners and managers who are looking for easy to understand and affordable ways to market their business, their website and their online presence.  But this week, after a series of unfortunate events, I feel the need to stress to women, whether business owners, professionals and even housewives, that each of us have a brand.  Call it a reputation, a persona or your character, but a brand is how others feel when they hear your name (personal name or business name).

September 10, 2015

Why Entrepreneurs Need a Support Group

Support Group: (definition)

: a group of people with common experiences or concerns who provide each other with encouragement, comfort, and advice.

As a business owner, I openly admit there are many times when you are not sure which way to turn, yet at the same time you need to instill confidence, poise and enthusiasm as you meet clients, prospects, colleagues, and business partners.  How do you balance always putting your best foot forward to getting guidance when you feel lost or overwhelmed?  Where can you go to get advice that is confidential, non-judgmental and knowledgeable?  A support group for Entrepreneurs.

August 18, 2015

Creative Time Management Ideas for Business Owners

Time is the Most Precious Commodity

Regardless of your industry, how small or large your business is, or how many staff members you have to assist you, everyone agrees there is not enough time in the day to complete your day’s tasks.  Time is the most precious commodity for any business owner, but even more scarce for small business owners, whose budget may not allow for the staff needed to run and market your business.