Web Design & Internet Marketing

Serving Richmond KY & Lexington KY area

May 2, 2018

Why your Website is Still the Foundation of your Branding

Why Brand Websites are still Relevant

While I do think social media is still a primary way to capture a select demographic of your target audience, it’s still important to have an engaging and dynamic website as the foundation of your brand’s story.

March 1, 2018

Common Marketing Mistakes that Many Businesses Fall Victim to

In recent networking events, I’ve encountered some rather aggressive and underhanded marketing strategies. When marketing your brand, many business owners or marketing managers may be desperate to make the deal, to overshadow their competitors and to drive new leads to conversion. Unfortunately, in their attempt for the quick hit, they are forgetting how the long-term results of their business plan will affect their brand.

August 29, 2017

Social Media & Content Marketing Tips for Realtors

I was recently invited to speak to a group of local realtors about how they can use Social Media to promote their business.  The basics of social media remain the same regardless of the industry but since the real estate market has a unique audience, there are some specific tips to promote their brand, increase listings and hopefully sell more homes.

February 16, 2017

Successful Marketing is about Creativity

Why your Marketing Strategies need a Reboot

These days, traditional marketing channels such as email marketing, mass mailings, TV and radio ads, billboards, newspaper and magazine ads have a decreasing effectiveness as each year passes. Internet marketing not only reaches a larger audience, it’s can be monitored with accurate analytics, and it is much more affordable.

June 21, 2016

How to Market to Millennials

Why do we need to focus on Millennials and why should we adjust our marketing efforts to get their attention?

“Millennials, or America’s youth born between 1982 and 2000, now number 83.1 million and represent more than one quarter of the nation’s population. Their size exceeds that of the 75.4 million baby boomers, according to new U.S. Census Bureau estimates released today.” – US Census (June 2015)

April 13, 2016

Radio Marketing vs. Online Marketing

Companies, of all shapes and sizes, are all trying to decipher the rapidly changing advertising channels and where best to invest their marketing dollars.  Our last post compared digital marketing to newspaper marketing. How does digital or online marketing compare to the ROI of Radio ads? With so many radio sources: traditional AM/FM, online radio including internet radio, satellite radio and streaming services, there is much to analyze in this ever-changing media.

February 23, 2016

Social Media Marketing vs. Newspaper Marketing

As a small business owner, every dollar spent for marketing has to be a dollar well spent. That takes research, planning and a well thought overall marketing strategy. Where are your customers going for information? How much time are they spending there? And what is your return on investment when marketing on different media platforms?  Some of this data will be based on research and some on trial-and-error experimentation.

July 15, 2015

Trade Show Booth & Vendor Table Marketing

Trade shows and vendor shows are a great marketing tool for both B2C and B2B companies, because they offer a unique form of contact with prospects and customers.

“51% of exhibitors said they value face-to-face meetings with prospects and customers, and 47% said they value the ability to meet with a variety of players face to face, such as customers, suppliers, resellers, etc.”  – Trade Show News Network
 

April 10, 2015

Is Print Media Dead?

Should Print Media be a part of your Marketing Budget?

This is a question that frequently comes up with clients on effective ways to market their business. After websites, social media, and PPC advertising, it is wise to add print media to your marketing budget?  The answer, although vague, is “that depends“.  On what?  What industry are you in? Who are your target audience? In what region of the country do sell your products and services?  What are you advertising for … a store opening, a sale, an event or promotion, or just to promote your products?  What type of print media are you considering … newspaper, magazines, direct mail or fliers/brochures?  All of these factors should be considered before you add print media to supplement your online advertising.

March 3, 2015

What makes a Good Logo?

Your Logo is the Core to your Brand

Successful and effective logo design is a rather complicated task because logos are the core of your brand, the heart and soul of your marketing direction. Our company has designed dozens of logos over the years, and of all the variety of design projects, logos are the most labor intensive. Time, effort and a lot of planning goes into logo design because they should say so much with simplicity and unforgettable style.