Web Design & Internet Marketing

Serving Richmond KY & Lexington KY area

January 27, 2014

How to Attain Corporate Sponsors

Non-profit organization and community event organizers need funds to promote their cause, and the every year, corporations spend millions of dollars on cause-related marketing and event sponsorships.  Organizations that become good sponsorship partners realize that this is a business deal, not just a donation.

January 13, 2014

Corporate Sponsorships – Why & How?

What is a Corporate Sponsorship?

“To sponsor something is to support an event, activity, person, or organization financially or through the provision of products or services. A sponsor is the individual or group that provides the support, similar to a benefactor.” – Wikipedia

October 15, 2013

How to Market your Event

Whether planning a networking event, a workshop or seminar, a charity event or business open house, the planning challenges are the same.  You need to rent a comfortable and professional venue, you should book an engaging and knowledgeable speaker, choose a menu of light refreshments or meal, and determine an available date and time where your target audience is usually available.

September 24, 2013

The Power of Referrals

Why Powerful?

Referrals are the most cost-effective and most valuable form of marketing.  Why?  Because referrals, coming from friends, family or colleagues, have a great deal of trust and credibility. They are a powerful tool because they come from a credible third-party that has experienced first-hand the benefits of your product or service and your company’s professionalism.  A recent Dun and Bradstreet survey found referrals to be one of the two most popular small-business marketing methods.

September 11, 2013

Who is my Target Audience?

For some business owners, this may seem an obvious answer.  “My target audience is anyone interested in buying my product or service.”   Or you may even have narrowed your target somewhat, for example: homeowners, small business owners, or even working moms.  But these vague generalizations will cost you time and money in the long run with your marketing endeavors.  Why?

September 3, 2013

How do I Reach my Target Audience?

This is the most sought after answer from most of my clients.  And today’s plethora of choices in media and ever-expanding marketing outlets are only confusing the matter.

June 10, 2013

What is your Brand?

Successful Branding for your Business

Before we begin the topic of branding, let’s define it:

May 10, 2013

Internet Marketing Strategies for the Hospitality Industry

In the highly competitive field of hospitality (hotels, motels, restaurants, pubs and bars), it is imperative to have a strong internet presence.  Creating an effective online marketing campaign isn’t always a simple task — especially for restaurant & hotel owners that are inundated with the tasks of running their business.

March 25, 2013

Mastering the Art of Networking via Good Conversations

Networking = Making Conversations with Strangers, YIKES!

Think back to a social gathering you recently attended. There are certain guests who seemed to know almost everyone in the room, moving from group to group with great ease, leaving no hand unshaken. Other guests, meanwhile, stood either alone, with just one other person or small group for most of the night, wary of their surroundings and looking eager to go home.

March 11, 2013

How to use Email Marketing Effectively

Email Marketing vs. Direct Mailing

Studies have recently show that email marketing is far more effective, much cheaper and offers faster results than direct mailing. It’s not merely faster to create and send but also delivers immediately to a sizable group of target consumers. Response rates from e-mail range around 40-60% and it is simple to track the open and response rates granting you the potential to analyze just how effective or unsuccessful your campaign has been.