SEO & SOCIAL MEDIA TIPS & TRENDS
Search Engine Optimization is about building trust & credibility with the search engines. Social Media is about brand awareness & engagement. Learn more.
I posted to this blog introducing Instagram for business use in 2013, which at that time the social media platform had over 10 million users, and now as of June 2016 it boasts over 500 million monthly active users. That’s a 4900% increase over three years. But the improvements or changes have not stopped there.
Why Videos are Great Strategy for your SEO One of the big trends we’re seeing in Search Engine Optimization or website promotion, is the ROI on videos on your website especially for B2C companies, some (like Forbes.com) say that this year it “outpace written content in terms of reach, engagement, effectiveness, and overall ROI.” Video apps…
I get this question a lot from prospects or clients who have heard that having multiple domains pointing to their website or multiple websites or landing pages for each of their services can increase their hits and rank their page(s) higher on search engines. Some clients have come to me in the past with several keyword…
When it comes to social media management or marketing, many small businesses owners use an intern, an office assistant or just do it themselves. Some business owners don’t realize the impact your social media voice has on your brand, and most do not understand that there is a strategy to social marketing. Should you just do it…
No one Enjoys a One-Way Conversation Have you ever had a conversation with someone who dominated the conversation? They talk over you, they only talk about themselves and their accomplishments, or when you talk they aren’t listening because their formulating what they’re about to say next. You know someone like this, we all do. And why…
There is much to consider when starting a new website or website renovation project: color scheme, page layout, functionality, design, navigation and graphic elements. Each of these are extremely essential to consider and plan out before beginning your project. But after the design elements are completed and approved, the real work begins. You’ve dressed up your…
“My site is live. How do I get my site on the first page on Google?” So I get this site A LOT from clients, anywhere from a week to a few weeks after their new site launches, so I decided to write a blog answering this SEO and Internet Marketing FAQ so my clients and other…
Why I Blog I started blogging for my business in late 2013, not expecting any grandiose results, at least not at first. I wanted to have a place to direct my clients and prospects for frequently-asked-questions as well as hopefully positively impact my SEO efforts with keyword rich content. I did not expect the return-on-investment to…
Why would you need a Professional Social Media Manager? Small Business Owners in general do not have much free time, in fact, they’re usually trying to squeeze one or two more projects in early in the morning or late in the evening, eating on the run and multi-multi-tasking. Yet having an effective, consistent and quality social…
April 21, 2015 Google Released New Algorithmn From Google: Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality…
What is SEM, PPC or Paid Search Marketing? Before we begin discussing the process of Search Engine Marketing (SEM), let’s first define it. SEM (Search Engine Marketing) is the process of gaining website traffic by purchasing ads on search engines.
Your Reputation is your Brand Your reputation is your brand, and that encompasses your company’s philosophy, its unique story, and its causes. So your content marketing (advertising materials, media ads, press releases, your blog, your website, and your social media) reinforce that brand. Are your messages consistent and cohesive to the brand you are striving for?…