A professional website is the beginning of your internet marketing journey. Increase traffic, engagement & conversion.
Website badges, affiliations, awards and endorsements can mean greater trust and credibility but beware of misleading claims, paid awards, badges with no links, and claims to be experts. If someone claims to be a Google Partner, do your research & Buyer Beware!
Why do business owners need to understand SEO, even if hiring a firm to manage it? Why is SEO crucial to your marketing plan? What are the three building blocks of SEO?
Whether economic downtown, personal issues, health problems or in this case a global pandemic, how do you continually and responsibly market your business amidst challenges of time and budget. How can online networking be effective during social distancing.
Gutenberg, the new Wordpress block editor is here to stay, and the functionality and tools keep expanding. Here’s a concise and easy to understand tutorial on using Gutenberg for your content management, blogging and content marketing.
Ask yourself: Have I ever right clicked on an image or photo from Google images (or any other search engine) and saved that image to your phone, tablet or desktop without written permission to do so or paying for a license to use it? Have I ever shared that image/photo privately in an email or…
Setup and optimize your Google My Business listing to attract local traffic, enhance your local SEO, and increase brand awareness. Here’s how to get started.
“41% of adults (and 55% of teens) use voice search daily.” (Google) What is voice search? Voice search allows users to search by using their voice instead of typing into a search field through either a computer, tablet, smartphone or their digital assistant device. The voice search craze may have begun with Apple’s Siri on…
Reviewing the new Wordpress update of Gutenberg, asking WHY? then offering an honest review with a handy survival guide to endure and overcome the transition. More information on Wordpress trainings in Lexington KY will be coming soon.
In this day and age, with data breaches, malware attacks such as ransomware, and virus outbreaks, our digital data is a precious commodity that needs layers of protection. In the last year, I’ve seen more of my clients’ websites getting hacked than I have in all the 15+ years previous. In fact recent stats verify this…
What is the General Data Protection Regulation? On May 25, 2018, the General Data Protection Regulation went into effect. The GDPR is a European Union initiative designed to give consumers greater control and transparency when it comes to the personal data companies are collecting and storing. The law protects individuals in the 28 member countries of the European Union, even if…
Why Brand Websites are still Relevant While I do think social media is still a primary way to capture a select demographic of your target audience, it’s still important to have an engaging and dynamic website as the foundation of your brand’s story.
Content is … STILL King I’ve been preaching the value of good content for years now, and although the technology, search engines and social media platforms are changing faster than we can often keep up with … one thing hasn’t changed: Content is still King. Here are some recent statistics to verify that: