Web Design & Internet Marketing

Serving Richmond KY & Lexington KY area

May 2, 2018

Why your Website is Still the Foundation of your Branding

Why Brand Websites are still Relevant

While I do think social media is still a primary way to capture a select demographic of your target audience, it’s still important to have an engaging and dynamic website as the foundation of your brand’s story.

March 23, 2018

How to Write Engaging Content for your Website

Content is … STILL King

I’ve been preaching the value of good content for years now, and although the technology, search engines and social media platforms are changing faster than we can often keep up with … one thing hasn’t changed:  Content is still King.  Here are some recent statistics to verify that:

December 18, 2017

Having an SSL Certificate May No Longer be a Choice

First what is HTTPS?  HTTPS, or “secure http”, was developed to allow authorization and secured transactions. Exchanging confidential information needs to be secured in order to prevent unauthorized access, and https makes this happen. The ‘S’ at the end of HTTPS stands for ‘Secure’. It means all communications between your browser and the website are encrypted. When an SSL certificate is used, the information becomes unreadable to everyone except for the server you are sending the information to.

September 7, 2017

What Makes Startup Production Different?

Each day my clients are bombarded with emails from companies saying their website needs to be redone, that they can help them climb the SERPs (search engine results page), or there are a host of errors on their website that only they can solve.  

June 15, 2017

Is an HTTPS Website Better than an HTTP Website?


HTTP stands for “Hyper Text Transfer Protocol”, the primary technology protocol on the Web that allows linking and browsing. This is the technology used to communicate between web servers and web users.

November 26, 2015

What’s in a Name? Domain Name Extensions Explained

There are 116 Million registered domains with the “.com” extension as of 2015. So with that said, the domain registrars saw the need to add new Top Level Domains in 2014, such as .tv, .social, .co, .us, .info, .photography, .marketing, .company, and so on and so forth. But are these new domain extensions as effective when promoting your website?  Does your domain name affect your SEO or page ranking on the search engines?  What is the public’s perception of some of these new TLD’s?

September 4, 2015

Good Content makes a Great Website

There is much to consider when starting a new website or website renovation project:  color scheme, page layout, functionality, design, navigation and graphic elements.  Each of these are extremely essential to consider and plan out before beginning your project. But after the design elements are completed and approved, the real work begins.  You’ve dressed up your internet commercial space, now its time to wow them with your impressive conversation skills. How do you start the conversation?

July 22, 2015

The Benefits of Blogging for your Business

Why I Blog

I started blogging for my business in late 2013, not expecting any grandiose results, at least not at first.  I wanted to have a place to direct my clients and prospects for frequently-asked-questions as well as hopefully positively impact my SEO efforts with keyword rich content.  I did not expect the return-on-investment to be manifested in so many other ways.  With the positive feedback, the invitations for speaking assignments, the recognition in my industry & community, increased traffic, and increased leads, I can say without a doubt that the time invested has by far paid off.

July 1, 2014

Benefits of WordPress Websites

First before we begin, what is a Content Management System (CMS) website?   Content Management System is a software a application that allows publishingediting and modifying content as well as maintenance from a central interface.  That means, that once the site is setup and designed to your liking, you or your staff with very little technical or web development skills can update and manage your website, as well as blog regularly, add calendar events, promote sales and company news through your website.  

May 27, 2014

Is it Time to Redesign?

Spring is a time for cleaning up, clearing out and reorganizing, from your garden beds to your home or even your office space.  But how about your internet real estate?  When the last time you took an honest and thorough evaluation of your website’s design, content and functionality?  Are you losing customers, hits, page ranking or your mobile audience because its been a few years since you’ve updated your website?