First what is HTTPS?  HTTPS, or “secure http”, was developed to allow authorization and secured transactions. Exchanging confidential information needs to be secured in order to prevent unauthorized access, and https makes this happen. The ‘S’ at the end of HTTPS stands for ‘Secure’. It means all communications between your browser and the website are encrypted. When an SSL certificate is used, the information becomes unreadable to everyone except for the server you are sending the information to.

There are 116 Million registered domains with the “.com” extension as of 2015. So with that said, the domain registrars saw the need to add new Top Level Domains in 2014, such as .tv, .social, .co, .us, .info, .photography, .marketing, .company, and so on and so forth. But are these new domain extensions as effective when promoting your website?  Does your domain name affect your SEO or page ranking on the search engines?  What is the public’s perception of some of these new TLD’s?

There is much to consider when starting a new website or website renovation project:  color scheme, page layout, functionality, design, navigation and graphic elements.  Each of these are extremely essential to consider and plan out before beginning your project. But after the design elements are completed and approved, the real work begins.  You’ve dressed up your internet commercial space, now its time to wow them with your impressive conversation skills. How do you start the conversation?

Why I Blog

I started blogging for my business in late 2013, not expecting any grandiose results, at least not at first.  I wanted to have a place to direct my clients and prospects for frequently-asked-questions as well as hopefully positively impact my SEO efforts with keyword rich content.  I did not expect the return-on-investment to be manifested in so many other ways.  With the positive feedback, the invitations for speaking assignments, the recognition in my industry & community, increased traffic, and increased leads, I can say without a doubt that the time invested has by far paid off.

First before we begin, what is a Content Management System (CMS) website?   Content Management System is a software a application that allows publishing, editing and modifying content as well as maintenance from a central interface.  That means, that once the site is setup and designed to your liking, you or your staff with very little technical or web development skills can update and manage your website, as well as blog regularly, add calendar events, promote sales and company news through your website.