Web Design & Internet Marketing

Serving Richmond KY & Lexington KY area

December 31, 2013

Startup Production – A year in Review

Startup Production, now in its 15th year of business, has had an exciting year in 2013.  As internet marketing and the process of web design has evolved and transformed, we’ve added new services, expanded our team, and worked hard to keep our clients informed of these changes.

“If we don’t change, we don’t grow. If we don’t grow, we aren’t really succeeding.”


September 19, 2013

How to turn Clicks into Sales

Where are the Buyers?

So you have your e-Commerce website all setup, payment methods selected, shipping terms defined, and products are uploaded.  You’re ready to go and start processing those incoming sales! [Insert Crickets sound effect here.]  So where are the buyers?  You may even be tracking daily traffic to your website but perplexed as to why those visits are not translating into actually sales.

August 27, 2013

Free Website Builders – Is Free really Free?

This week a certain very frustrating sounding man called asking if I could help him.  He said he started a website with one of the more popularly advertised FREE website builders and he couldn’t get the placement of his headers or subheadings right.  He offered to pay whatever I wanted to help him sort out his issues with the builder.

June 1, 2013

Great Design Never Goes out of Style

A Website is Not Enough

As has been repeated in my posts before, just having a website is not enough, not anymore.  Have a simple website on the internet is no longer sufficient to reach your target audience and keep them engaged.

May 6, 2013

Grow your Business – Sell Online!

Selling your products or services online can greatly expand your business, and the benefits of selling through your an online storefront over (or in addition to) a traditional brick-and-mortar are pretty extensive.

March 18, 2013

Reduce your Website’s Bounce Rate

All your SEO (Search Engine Optimization) efforts will not help if your site’s bounce rate is high.  Why put all your time and money in driving traffic to a site that people are quickly leaving?   So let’s discuss Bounce Rate and how to decrease it.

January 4, 2013

How to Write Content for Your Website

The hardest part of my job as a web designer, without a doubt and across the board, is getting content from my clients.  It is said, “Content is King”, and this is true even more so on the web. Content on your website should be informative, timely and concise (saying the most in the least amount of words).

June 14, 2012

Advantages of a Content Management System Website

What are the advantages of a content management system like WordPress, Joomla!, Ruby on Rails, Drupal and more?  A content management system (CMS) is a software application or set of related programs that are used to create and manage digital content. CMSes are typically used for enterprise content management(ECM) and web content management (WCM). A WCM facilitates collaborative authoring for websites.