INTERNET MARKETING IDEAS & WEB MANAGEMENT
How to market your business to promote your brand, encourage engagement & increase conversion. And manage your web presence by staying up-to-date with current trends, search engine updates and protocol changes.
The AI craze has been off the charts the past year with media coverage, labor strikes and many conversations and debates. The new technology has caused a divide, with some for and some against. As with any new technology, a wait-and-see approach has always been my policy, along with investing research on both sides of…
Google Analytics Updates: UA to GA4 So Google Analytics UA is phased out as of June 30, 2023 and the new GA4 is up and running as of July 1, 2023. While they have gone in to add a new GA4 option to all existing clients, it’s still required that you login, setup up and…
After nearly 25 years in business, I’ve realized that whatever I can do to make the delivery of my services easier to the client, as well as easier for me on the administrative side is a win-win for my clients and my team. After spending a great deal of time building estimates over the years,…
When it comes to SEO the technology and algorithms get smarter and more responsive, but the focus on unique, quality content has not changed. See the SEO trends for the coming year.
How to write content for your website to rank higher on Google, how to increase traffic, how to engage users, how to increase trust & credibility in your brand, and how to convert users to leads.
Website badges, affiliations, awards and endorsements can mean greater trust and credibility but beware of misleading claims, paid awards, badges with no links, and claims to be experts. If someone claims to be a Google Partner, do your research & Buyer Beware!
COVID is not only radically changing the way we work, learn and live it’s accelerating technology and services. How can we market our brands now and prepare for markets post COVID?
Over the past three months, we have learned some positive benefits of our new normal of working, communicating and networking online. While Zoom connects us, how can we avoid burnout and make the most of online meeting platforms to increase brand awareness, make new connections and find new leads?
Gutenberg, the new Wordpress block editor is here to stay, and the functionality and tools keep expanding. Here’s a concise and easy to understand tutorial on using Gutenberg for your content management, blogging and content marketing.
Content marketing is hard, it takes time and involves a learning curve but so worth the effort with proven ROI in your digital marketing strategy.
Setup and optimize your Google My Business listing to attract local traffic, enhance your local SEO, and increase brand awareness. Here’s how to get started.
Email marketing has made a resurgence in the past year, as some demographics are becoming exhausted, maybe even suspicious, of social media and social ads, especially considering recent headlines in the news. However, recent statistics show that email marketing campaigns from trusted brands can increase engagement, repeat sales and brand loyalty. And it can do…