INTERNET MARKETING IDEAS & WEB MANAGEMENT
How to market your business to promote your brand, encourage engagement & increase conversion. And manage your web presence by staying up-to-date with current trends, search engine updates and protocol changes.
In this day and age, with data breaches, malware attacks such as ransomware, and virus outbreaks, our digital data is a precious commodity that needs layers of protection. In the last year, I’ve seen more of my clients’ websites getting hacked than I have in all the 15+ years previous. In fact recent stats verify this…
What is the General Data Protection Regulation? On May 25, 2018, the General Data Protection Regulation went into effect. The GDPR is a European Union initiative designed to give consumers greater control and transparency when it comes to the personal data companies are collecting and storing. The law protects individuals in the 28 member countries of the European Union, even if…
Why Brand Websites are still Relevant While I do think social media is still a primary way to capture a select demographic of your target audience, it’s still important to have an engaging and dynamic website as the foundation of your brand’s story.
In recent networking events, I’ve encountered some rather aggressive and underhanded marketing strategies. When marketing your brand, many business owners or marketing managers may be desperate to make the deal, to overshadow their competitors and to drive new leads to conversion. Unfortunately, in their attempt for the quick hit, they are forgetting how the long-term…
First what is HTTPS? HTTPS, or “secure http”, was developed to allow authorization and secured transactions. Exchanging confidential information needs to be secured in order to prevent unauthorized access, and https makes this happen. The ‘S’ at the end of HTTPS stands for ‘Secure’. It means all communications between your browser and the website are encrypted. When an SSL certificate is used,…
I was recently invited to speak to a group of local realtors about how they can use Social Media to promote their business. The basics of social media remain the same regardless of the industry but since the real estate market has a unique audience, there are some specific tips to promote their brand, increase…
Definition HTTP stands for “Hyper Text Transfer Protocol”, the primary technology protocol on the Web that allows linking and browsing. This is the technology used to communicate between web servers and web users.
Why your Marketing Strategies need a Reboot These days, traditional marketing channels such as email marketing, mass mailings, TV and radio ads, billboards, newspaper and magazine ads have a decreasing effectiveness as each year passes. Internet marketing not only reaches a larger audience, it’s can be monitored with accurate analytics, and it is much more affordable.
Why do we need to focus on Millennials and why should we adjust our marketing efforts to get their attention? “Millennials, or America’s youth born between 1982 and 2000, now number 83.1 million and represent more than one quarter of the nation’s population. Their size exceeds that of the 75.4 million baby boomers, according to new…
Companies, of all shapes and sizes, are all trying to decipher the rapidly changing advertising channels and where best to invest their marketing dollars. Our last post compared digital marketing to newspaper marketing. How does digital or online marketing compare to the ROI of Radio ads? With so many radio sources: traditional AM/FM, online radio…
As a small business owner, every dollar spent for marketing has to be a dollar well spent. That takes research, planning and a well thought overall marketing strategy. Where are your customers going for information? How much time are they spending there? And what is your return on investment when marketing on different media platforms? Some…
There are 116 Million registered domains with the “.com” extension as of 2015. So with that said, the domain registrars saw the need to add new Top Level Domains in 2014, such as .tv, .social, .co, .us, .info, .photography, .marketing, .company, and so on and so forth. But are these new domain extensions as effective when…