INTERNET MARKETING IDEAS & WEB MANAGEMENT
How to market your business to promote your brand, encourage engagement & increase conversion. And manage your web presence by staying up-to-date with current trends, search engine updates and protocol changes.
There are 116 Million registered domains with the “.com” extension as of 2015. So with that said, the domain registrars saw the need to add new Top Level Domains in 2014, such as .tv, .social, .co, .us, .info, .photography, .marketing, .company, and so on and so forth. But are these new domain extensions as effective when…
There is much to consider when starting a new website or website renovation project: color scheme, page layout, functionality, design, navigation and graphic elements. Each of these are extremely essential to consider and plan out before beginning your project. But after the design elements are completed and approved, the real work begins. You’ve dressed up your…
Why I Blog I started blogging for my business in late 2013, not expecting any grandiose results, at least not at first. I wanted to have a place to direct my clients and prospects for frequently-asked-questions as well as hopefully positively impact my SEO efforts with keyword rich content. I did not expect the return-on-investment to…
Proudly Serving & Supporting the Lexington KY and Richmond KY area Startup Production, is based in the beautiful northern Madison County of Kentucky, in Richmond KY. Nicole Mueller, owner of Startup Production has been based there since 2005, when she moved from the Hudson Valley of upstate New York. She is active in her community…
Should Print Media be a part of your Marketing Budget? This is a question that frequently comes up with clients on effective ways to market their business. After websites, social media, and PPC advertising, it is wise to add print media to your marketing budget? The answer, although vague, is “that depends“. On what? What industry are…
Your Logo is the Core to your Brand Successful and effective logo design is a rather complicated task because logos are the core of your brand, the heart and soul of your marketing direction. Our company has designed dozens of logos over the years, and of all the variety of design projects, logos are the…
What is Content Marketing? “Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.” – Content Marketing Institute
Who uses keywords? You use keywords throughout your day without probably even realizing it. Every time you open up Google (or any other search engine) and you type in a phrase or set of words to find more information about a certain subject, item or service … you used keywords. In fact, worldwide there are 1.6…
First before we begin, what is a Content Management System (CMS) website? Content Management System is a software a application that allows publishing, editing and modifying content as well as maintenance from a central interface. That means, that once the site is setup and designed to your liking, you or your staff with very little technical or web development skills can update…
Spring is a time for cleaning up, clearing out and reorganizing, from your garden beds to your home or even your office space. But how about your internet real estate? When the last time you took an honest and thorough evaluation of your website’s design, content and functionality? Are you losing customers, hits, page ranking or…
“Mobile Now Drives 28 Percent Of All Web Traffic” – as of third quarter of 2013.
There is a plethora of articles written out there on the various nuances of interpreting the ever-changing and elusive Google Analytics but for the more novice user, (the typically overwhelmed small business owner and marketing manager), I will give a quick synopsis of what can be gained from its features. Overview: Visits: How many people…