For some business owners, this may seem an obvious answer. “My target audience is anyone interested in buying my product or service.” Or you may even have narrowed your target somewhat, for example: homeowners, small business owners, or even working moms. But these vague generalizations will cost you time and money in the long…
INTERNET MARKETING IDEAS & WEB MANAGEMENT
How to market your business to promote your brand, encourage engagement & increase conversion. And manage your web presence by staying up-to-date with current trends, search engine updates and protocol changes.
This is the most sought after answer from most of my clients. And today’s plethora of choices in media and ever-expanding marketing outlets are only confusing the matter.
This week a certain very frustrating sounding man called asking if I could help him. He said he started a website with one of the more popularly advertised FREE website builders and he couldn’t get the placement of his headers or subheadings right. He offered to pay whatever I wanted to help him sort out…
Commercial Videos such as video blogs, video how-tos, product demo, video ads and video tutorials are becoming increasingly valuable and popular on the web and social medial platforms.
Successful Branding for your Business Before we begin the topic of branding, let’s define it:
A Website is Not Enough As has been repeated in my posts before, just having a website is not enough, not anymore. Have a simple website on the internet is no longer sufficient to reach your target audience and keep them engaged.
“Good design is good business” – Thomas J. Watson (former Chairman & CEO of IBM) Whether you own a restaurant, a boutique, a second-hand shop, a retail store, hotel, bed-and-breakfast, or any commercial space where customers visit … the way you showcase your product or service in and outside of your brick-and-mortar establishment can…
In the highly competitive field of hospitality (hotels, motels, restaurants, pubs and bars), it is imperative to have a strong internet presence. Creating an effective online marketing campaign isn’t always a simple task — especially for restaurant & hotel owners that are inundated with the tasks of running their business.
Selling your products or services online can greatly expand your business, and the benefits of selling through your an online storefront over (or in addition to) a traditional brick-and-mortar are pretty extensive.
All your SEO (Search Engine Optimization) efforts will not help if your site’s bounce rate is high. Why put all your time and money in driving traffic to a site that people are quickly leaving? So let’s discuss Bounce Rate and how to decrease it.
Email Marketing vs. Direct Mailing Studies have recently show that email marketing is far more effective, much cheaper and offers faster results than direct mailing. It’s not merely faster to create and send but also delivers immediately to a sizable group of target consumers. Response rates from e-mail range around 40-60% and it is simple…
In today’s competitive market, small business owners need to have a strategy to draw attention and create an identity in their industry’s customer base. Here are five easy and very inexpensive ways (mostly free) to boost your sales.