Content Marketing & Copywriting Services

“In 2018, bloggers spent an average of 3.5 hours writing a post. The only way for bloggers to differentiate themselves is by putting in more sheer effort, both through increasing the quality of their blogs and the length of their posts.” – Orbit Media

Content marketing is an investment of time and creativity, which many business owners are not willing to give. In those cases, it may be advisable to hire a content creator.

“Quality content is the key factor in any good SEO strategy. Improvements in content have been known to increase blog traffic by as much as 2,000%” – Search Engine People

For content to have an impact, it must be engaging, related to your industry, original and added to your website consistently each week, each month and throughout the year. Duplicated or scrapped content will be penalized by Google.

“Average length of top ranking pag es on Google is 1,890 words.” – Backlinko

The caution is: focusing on word count does not encourage quality writing. So write your full story with definitions, the pros and cons, the dilemmas surrounding the topic, solutions and benefits, case studies, statistics, and answers to frequently asked questions. With a well-defined outline, it will not be a challenge to reach an optimal 1200 to 1800 words.

We do not write generic content and we do not reuse or resell written content to multiple clients and we do not use AI-generated content*. We work closely with the client as their content creators or content consultants. We can also suggest topics that are relevant to your brand and will attract the attention of your target audience; or we can train your staff on the SEO protocols of writing good content.

When creating content, we work very hard to write content that is very specific to your brand, your personality, your way of doing business, your core values, your expertise and your audience.  We do the heavy lifting of producing content but we work for you and with you to ensure the content is tailored to your marketing goals and will provide residual value to increase leads and conversions.

[*Why we do not use AI-Generated Content]

1. 1. We meet with the client and learn more about their goals, their industry, and the unique ways they serve their market.  We determine what content needs to be written, whether on their website (one time), or on their blog and social media (recurring monthly or bimonthly)
   2. After meeting with our client, we determine suggested topics and send a list of questions that is tailored to them. For example: What inspired you to start this business? What are your core values and future goals? What is your process for producing, distributing, or supporting your products and services? And so on.
   3. After they’ve had a few days or a week to review the questionnaire, we schedule a meeting where I interview the client based on the questions and any other side questions that pop up during the discussion. This meeting is usually anywhere from 45 minutes to one hour.
   4. Next, I begin working on a first draft of the content with unique, quality and engaging wording. From the time spent interviewing the client, I work to include the owners’ core values, their opinions and their expertise in their industry. I also take time to focus on keywords, Latent Semantic Keywords (LSI)*. Depending on the content, I will research relevant industry leaders’ quotes, recent statistics, and market trends that relate to the topic.
   5. The content is then sent to the client for approval (nothing is published without client consent).  Content is then revised, edited and stylized for easy readability, scanning, SEO optimization and visual interest. And then we publish and promote.

Yes, AI content a shortcut and time-saver, but when being hired to write content, I expect to produce a high quality and original product. I am being entrusted and paid to contribute to a client’s content marketing strategy that is tailored to their brand, with their voice and values embedded.  While others may have no issues using it, my code of ethics compares it to stealing and cheating the customer.

Everything I do and every project I work on, my core values of honesty, integrity and the Golden Rule of business are driving forces to produce the best end-product my team and I can. I am always looking for ways to save them money, cut costs and make the best use of my billable time, but I do not believe using AI technology is the way to do that.  WHY?

1. NOT TRUSTED:  AI can pull information that is either outdated or from a questionable site that posts false or misleading information. This could lead to Google and other search engines flagging or removing your content, and ultimate penalize your site’s ranking. 
2. DEFINITELY NOT ORIGINAL:  Since AI cannot produce original ideas, information is pulled from someone else’s content on their website, blog or other online material.  This results in stealing the writing that other people have invested their time in creating. 
3. NOT TAILORED TO YOUR BRAND:  Everyone’s story is unique, comprised from their history, experience, personality, core values and their goals. No one can tell your story the way you can. Generic AI content is boring, laborious to read and lacks personality. 

4. VIOLATES GOOGLE’S GUIDELINES:  This is a very important reason why we do not use AI content, because one of the purposes of writing unique, authentic and relevant content is to attract the search engines to increase traffic and conversions. Why use content that is going to do just the opposite?  The following Google guidelines come into play when considering AI Generated content.

   • According to Google AI Generated Content is Not Written by or for Humans (“Focus on People-first content. People-first content means content that’s created primarily for people, and not to manipulate search engine rankings.” – Google.com.)

   • It’s Not Helpful or Satisfying: It does not correspond to Google’s Helpful Content Algorithm Update released in August 2022. 

   • It Violates Google’s Spam Guidelines:  Google defines spammy automatically-generated content as “Stitching or combining content from different web pages without adding sufficient value.” This is how most AI tools work, piecing together content from various websites and then rewording it slightly.

5. NOT ENGAGING FOR A HUMAN TO READ:  AI generated content is often dry and boring. Why is that? It lacks human idiosyncrasies, human opinions and perspectives. 

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