We have been serving teh team of Britton Johnson Law Firm since 2016 with their web design and internet marketing needs. It is recommended that a website be analyzed every 18-24 months to ensure browser compatibility, plugin updates, theme updates, PHP version updates and ensure that all components are still working seamlessly with the current version of WordPress. It also imperative to continually work towards building a higher ranking on the SERPs (search engine results page).
In 2016, Britton Johnson PLLC needed a new website because of restructuring and new branding for their law firm in Lexington KY. They wanted enhanced content and Search engine optimization for their specific practice areas to reach a greater audience.
In 2022, a redesign and a new template was needed with all the recent WordPress updates, so we redeveloped their site on a new compatible (and well vetted) theme, Since we were in the process of updating their presence, the team was encouraged to update and bolster their content with a fuller description of their practice areas, more detailed bios of their team and addition of topics including who we are, why choose us and about the firm. Their new website has a increased focus and functionality towards SEO optimization. We spend as much time ensuring the site attracts targeted traffic as we do on the visual design, because a beautiful website without getting seen by your target audience is an effort in futility. Our goals are to build a visually appealing site, with content that quickly engages the user, and a content flow that motivates conversion, and SEO efforts that demonstrate E.A.T. (Expertise, Authoritativeness and Trustworthiness) to improve ranking in Google.
Britton Johnson PLLC is a law firm formed by women with over seventy years of combined legal experience. In a boutique environment, we can offer rate flexibility without sacrificing quality. They represent big and small employers as well as individuals. They focus primarily on family, divorce and child custody law, employment law and securities arbitration. Their focus is the client. Drawing upon its members’ backgrounds in commercial, general civil, and criminal defense litigation, their family law practice provides a unique and much needed experience in handling complex family law cases. They render advice on a variety of family law issues, including negotiating and drafting pre- and post-nuptial agreements, paternity, grandparents’ rights, dissolution of marriage, asset division, custody, and other parenting issues.