After a recent loss of Officer Ellis in our local police department, David Gannon and a task force of concerned citizens developed Ellis Safety Coalition to bring awareness to and develop initiatives to make Madison County KY a safer place to live, work and play. Startup Production was invited to attend the monthly Ellis Coalition to determine the best way to promote the work this non-profit organization was accomplishing as well as encourage more to participate and support. Although they had a Facebook page, they needed a website to have a place to educate and inform the public with accessible content, easy to navigate and find what they are looking for, and develop a brand that had a defined set up of goals, as well as dynamic content with the latest public policy updates. A social media platform cannot replace a company or organization’s website to accomplish this. Startup Production was happy to donate the hours to develop the website as a sponsor and task force member of the Ellis Safety Coalition.