Equine and Ranch Rewards | Georgetown KY

ABOUT THE PROJECT

When Steve began building his third website for his newest venture, “Equine and Ranch Rewards”, he again contacted Startup Production to develop his new site with their new designed logo and their new target audience. The new website was developed and designed with their existing market of the equine industry but now also including the cattlemen, ranchers, race track owners, facility managers and cattle farmers. With a very dynamic business, changes are made often with new brands, their new marketplace which will build on their library of advertising partners, and their brand offerings in each category. We ensure the site is easy to navigate so the two audiences, the customers looking for savings and the dealers who want to facilitate the savings, would find what they needed with pages directly talking and informing them. The site colors and branding had changed a few times during construction, so changes were made to support those mid-project developments.  The content was entirely revised by the staff and is continually being updated as business decisions are made and new brand partners are brought on board.

Changes are good for a website. Yes, updating old content can significantly increase organic traffic up to an 106% increase in monthly organic search views. This “historical optimization” is effective because it leverages existing page authority from a long indexation history, but updates the content to be more fresh, relevant, and valuable to current users. Steve and his team are a pleasure to work with and love their innovative ideas and creative input.

ABOUT THE COMPANY

At Equine & Ranch Rewards, they’re proud to be the nation’s go-to savings program for horse and cattlemen for quality farm and facility equipment and trusted brands. Formerly known as Equine Equipment, our program has grown beyond the equestrian world to now include cattlemen. Equine & Ranch Rewards delivers jaw-dropping discounts on elite brands like Exmark and Farrell-Calhoun Paints. No generic deals—these are exclusive savings for U.S. and Canada’s equestrians and cattlemen. We verify your eligibility, hook you up with your local dealer, and boom—massive savings right where you shop. Join now and score unbeatable deals on the best equipment!

Equine & Ranch Rewards connects you directly to manufacturers’ discounts on everything from commercial mowers to paint, and more. We’ve taken the guesswork and hassle out of finding the best deal — so you can focus on what you do best.