A loyal client since 2010, Doug Haley originally found out about Startup Production through a referral from the Mountain Association of Berea (formerly MACED) and returned to us in 2021 when it was time to refine his web presence. Doug of Fine Wine Caddy, who was selling in the recent years through Etsy, wanted to expand his exclusively online business with a professional web presence with a online shopping experience via Shopify. With a new main SEO-friendly WordPress website, we created a professional designed web presence incorporating their brand, tell their ongoing story and mainly to attract more web traffic to their online store. While many ecommerce platforms like Shopify offer easy to use catalogs, checkout and ecommerce functionality, their ability to build SEO ranking and building organic traffic to their site needs some help, which is why we often compliment with a WordPress website that has unlimited expansion for content and functionality. Their new responsive WordPress website with a customized theme, added keyword rich content, easier navigation, and integrated ecommerce functionality was completed according to the client’s preferences and timeline. We also spend as much time the client needs for training on the WordPress content management system and Shopify’s functionality to add new products and fulfill orders.