Kelly Graves and Tim Breeding were referred to Startup Production by one of our long-time web design and internet marketing clients. They were in desperate need for a new website as their old site had not been updated in years, was not ranking well on the search engines and was overdue for a redesign and redevelopment as it was using outdated functionality including Adobe Flash. Along with the outdated website platform, there was minimal content on the old website which makes it difficult for Google to index their site to match their target audience’s search keywords.
The redesign was more of a starting from scratch as very little could be reutilized from their old website, besides their logo. So Startup Production spent time redefining the design, layout, navigation and content flow of the website, but we also spent a great deal of the time to (1) interview the Interphase Electrical owners and team and (2) to write keyword-rich, engaging and unique content for 5 service pages, the 3 Who We Serve pages, as well as the FAQ and the Homepage content. We also built a project portfolio that features a detail page for each project, which is also easy to add new projects. Once the project is published, the project listing is automatically placed on the respective pages when the correct categories is selected. We also built a Quote Request form and an easy-to-manage Careers page for easy addition of open positions and an ability to take job applications from potential leads.
As with all of our websites, their site was built on a responsive platform (mobile ready), SEO optimized, and on a content management platform that is easy to update and add new content.
Interphase Electrical Specialties built their reputation on providing power where their customers need it. Whether large industrial applications or smaller buildings, we have the experience to get the job done. Their in-house engineering team works right along side their installers so there is nothing lost in translation. In business since 1997, they have grown to a team of 35+ specializing in electrical engineering and installation with a focus on the commercial / industrial sector.