Jim Price of Just-in-Time Enterprise Institute came to me needing a website with the exclusive focus on selling his business, not selling his products/services. Knowing the site would have a short lifespan, he did not the website to focus on branding and design but heavy on content, with a library of PDF files that the user can read and print. He also wanted it to be responsive, as more than 50% of website’s traffic is now coming from mobile devices.