Soft Shoe | Richmond KY

Starting in early 2016, we began managing Soft Shoe’s internet marketing strategy, updating their website and creating engaging content. In early 2017, we saw the need to update and redesign their website as well as start adding an engaging blog presence which including content marketing topics and a featured products section to introduce new inventory to their loyal customer base.  We have greatly enjoyed working with the owners and staff of Soft Shoe, who have a passion for their business and an understanding of the value of consistent and creative marketing.

UPDATED:  In 2021, we updated and redesigned the web presence of Soft Shoe’s website due to recent WordPress updates not being compatible with some of the older themes.  With a new theme and great design flexibility, we were able to enhance their brand, expand their content, and clearly designate and explain their various product lines.  With a showcase on their inventory, improved SEO optimization, and improved navigation, our goals is to attract visits, engage their audience and convert to sales (in store and online).

UPDATED:  In 2024, the client wanted to rebrand with simpler content, more focus on brands they sell, updated content on what they do and who they are, and fully description of their brand story. We included the clients and stock photos of local Kentucky areas to walk, run, stand and move, their new slogan. The client focuses on selling shoes that are not just stylish, made of quality materials but are healthy for your feet. With a redesign, reformatting of content, reorganizing of content, brand portfolio and blog appearance, the new site went live to the client’s approval.

ABOUT THE CLIENT

Live life comfortably at Soft Shoe. Shoes, Apparel, Accessories, Orthotics & Insoles … for men, women and children!  With a focus on foot health, comfort and quality, they not only choose brands that we are confident that they will not only look good but feel good on your feet.  They are a family owned, small business, locally owned and operated, and have been serving Central and Eastern Kentucky since 1983.  Since 1987, we have been in their current location on the EKU By-Pass. As their business and customer base has grown, so has their selection. By the beginning of 2014, Soft Shoe’s brand selection has grown to include over 100 brands of footwear for women, men, and children.