Web Design:
ABOUT THE PROJECT
This was my first client being referred to me not by Google and SEO, but by Chatgpt and AEO, which is why the new direction of our marketing efforts is so essential to the future of successful ranking, visitor traffic and conversion. This mother-daughter duo run a fashion boutique in Richmond KY and have now started a wholesale fashion business which will focus on B2B traffic, as they work with other fashion boutiques throughout the US. Chloe and Dana were an absolute pleasure to work with, had great ideas, knew exactly what they wanted with functionality and layout of their online catalog. We took their vision and designed around their already existing logo and other branding ideas, to create a first draft that they were very pleased with. Then after the static pages and their content was complete, we began work on setting up their ecommerce store with implementing their shipping policy, their minimum purchase policy, their wholesale customer approval process, their payment options, out of stock policy, and their specific wholesale pack quantities. Once that was all approved and tested, we began adding their inventory of wholesale fashion packs of various sizes.
Like with any site, once the approval is received to go live, we conduct a full website Eagle Eye Checklist by my team, and then a training with the client so they can manage their store, receive and close out orders, add inventory, make inventory inactive, update content, optimize with keyword rich content, and be fully independent on operating their website. As I always tell clients, we are here when you need us, and not when you don’t. That is a cost-savings for our small business owners, but also offers our clients freedom and confidence to run their own online footprint and digital marketing path. That’s what makes us different.
ABOUT THE COMPANY
Wholesale Fashion That Helps You Shine. At StarStruck’d, they believe every boutique deserves access to fashion that turns heads and drives sales. They are a curated wholesale supplier of women’s clothing and accessories, built for retailers who want more than just inventory—they want pieces that feel intentional, on-trend, and effortlessly sellable. From everyday essentials to statement styles, their collections are designed to help your customers feel confident, stylish, and—just like their name—completely starstruck. They partner with boutiques, online retailers, and fashion-forward shops across the country to bring them fresh styles with a seamless buying experience. StarStruck’d is a wholesale-only supplier. To maintain the integrity of their pricing and partnerships, access to their collections is limited to approved wholesale customers. They proudly serve:
- Boutique owners
- Online retailers
- Fashion resellers
- Multi-location retail stores
Client
Starstruck’d Wholesale Fashion | Richmond KY
Manager
Dana and Chloe Freeman
Website
Services Provided
- Web Design and Development
- SEO and AEO optimization
- Ecommerce functionality development