After almost 5 years, it was time to redesign their web presence especially with recent browser protocol changes and search engine recommendations.  It was also time, at their 20th year anniversary, to rebrand with a new logo.  With a new website redesign, it was also time to review their content and improve the way they told their story, their mission and how others can get involved. Their event calendar, event registration, their directory listings, and the various ways to support their activities is now more accessible with a greater potential for conversion.