John was referred to me through the Small Business Development Center (SBDC), who originally was building a website for his healthcare profession, but as the pandemic have affected many small businesses to pivot in new directions, John has changed his plans. So many business owners today are finding creative ways to meet their customers’ needs as well as convert their hobbies into startups. Likewise, John as an avid world traveler and amateur home chef, needed a website to promote his new cookbook, “Wrap It Up, Wrapped Food Recipes from Around the World”, as well as feature his food blog, ethnic recipes, world travels, fasting recipes, interviews with local culinary professionals, and cooking tips, trends and recommendations. We built a responsive, content management website with a built-in recipe functionality and focus on selected SEO keywords. We also offered John logo design, branding and content marketing.