In 2018, I began my real estate business and knew the first step to building a career in one of the most competitive fields is your digital presence. Starting with the website, the brand became to develop with the logo, graphics, layout and content. Once the branding and content needed for your website is completed, your brand evolves as you utilize those pieces in your print, digital, and social medias. A new website is fighting an uphill battle as it lacks domain history, trust and credibility according to Google. But in time with consistent content marketing, backlinks, social media engagement, a website can begin to climb the SERPs with patience, even in the competitive field of real estate.