How to Protect your Users’ Privacy (GDPR)

What is the General Data Protection Regulation? On May 25, 2018, the General Data Protection Regulation went into effect. The GDPR is a European Union initiative designed to give consumers greater control and transparency when it comes to the personal data companies are collecting and storing. The law protects individuals in the 28 member countries of the European Union, even if…

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Common Marketing Mistakes that Many Businesses Fall Victim to

In recent networking events, I’ve encountered some rather aggressive and underhanded marketing strategies. When marketing your brand, many business owners or marketing managers may be desperate to make the deal, to overshadow their competitors and to drive new leads to conversion. Unfortunately, in their attempt for the quick hit, they are forgetting how the long-term…

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