I was recently asked to be on a Local Business Panel in Berea, KY for “Entrepreneur Day” for Leslie County Youth Entrepreneurs which trains and encourages high school students with hopes to own their own business one day. I thought my answers to the insightful questions I was asked on the panel may inspire others and encourage…
DetailsWhat is SEM, PPC or Paid Search Marketing? Before we begin discussing the process of Search Engine Marketing (SEM), let’s first define it. SEM (Search Engine Marketing) is the process of gaining website traffic by purchasing ads on search engines.
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Your Reputation is your Brand Your reputation is your brand, and that encompasses your company’s philosophy, its unique story, and its causes. So your content marketing (advertising materials, media ads, press releases, your blog, your website, and your social media) reinforce that brand. Are your messages consistent and cohesive to the brand you are striving for?…
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What is Content Marketing? “Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.” – Content Marketing Institute
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Hosted by MACED (Mountain Association for Community Economic Development), The FastTrac program consists of 10 evening sessions led by a FastTrac certified facilitator and supported by business coaches, local business speakers and the local business community. The Mountain Association for Community Economic Development (MACED) partners with local people to build upon the strengths of Kentucky and…
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Okay, you’ve done the research, wrote the post with original and engaging content, you’ve informed and entertained your target audience, you edited, revised, copied and added visual content. And then … you hit PUBLISH. And now you wait … and wait … and wait for your site to be read, liked, shared and commented on,…
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Startup Production is honored to be a sponsor and partner with CEDET’s new program, Richmond 5, as we have a passion in supporting small business owners in our community. We’ve offered discounted web site design to the five winners, as well as social media setup, design and consulting and logo creation to the winners. Nicole…
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Who uses keywords? You use keywords throughout your day without probably even realizing it. Every time you open up Google (or any other search engine) and you type in a phrase or set of words to find more information about a certain subject, item or service … you used keywords. In fact, worldwide there are 1.6…
DetailsStatistics about Lexington KY’s Economy & Standard of Living:
“Entrepreneurship is at all time high in the state, and we recognize the need to develop innovative programs and offer dynamic services to help these growing companies every step of the way. Small businesses are job creators and the backbone of Kentucky’s economy” says Mandy Lambert, Interim Executive Director, Office of Enterpreneurship (Business Lexington).
What is BOAB? One of Commerce Lexington’s most effective business assistance efforts is the Business Owners Advisory Board (formerly Business Advisory Groups). These groups allow member business owners to share similar challenges, strategies, and best practices in a confidential, non-competitive environment.
DetailsFirst before we begin, what is a Content Management System (CMS) website? Content Management System is a software a application that allows publishing, editing and modifying content as well as maintenance from a central interface. That means, that once the site is setup and designed to your liking, you or your staff with very little technical or web development skills can update…
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