End of the Year Analysis for your Business
Business Owners: It’s Time to Review With two weeks left to the year and even less of actually work days, now would be a good time to look back and review what you’ve accomplished in 2013.
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Understanding Google Analytics – the Basics
There is a plethora of articles written out there on the various nuances of interpreting the ever-changing and elusive Google Analytics but for the more novice user, (the typically overwhelmed small business owner and marketing manager), I will give a quick synopsis of what can be gained from its features. Overview: Visits: How many people…
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Writing Web Content for Search Engine Optimization
Content is still … King! Considering recent changes to the most popular search engine’s algorithms, these days website content has become increasingly vital to your website’s success. The former tricks of the SEO trade (link schemes, paid links, keyword stuffing, spamming, etc) not only no longer bring any benefit to your site but now will…
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How to Market your Event
Whether planning a networking event, a workshop or seminar, a charity event or business open house, the planning challenges are the same. You need to rent a comfortable and professional venue, you should book an engaging and knowledgeable speaker, choose a menu of light refreshments or meal, and determine an available date and time where…
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The Power of Referrals
Why Powerful? Referrals are the most cost-effective and most valuable form of marketing. Why? Because referrals, coming from friends, family or colleagues, have a great deal of trust and credibility. They are a powerful tool because they come from a credible third-party that has experienced first-hand the benefits of your product or service and your…
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How to turn Clicks into Sales
Where are the Buyers? So you have your e-Commerce website all setup, payment methods selected, shipping terms defined, and products are uploaded. You’re ready to go and start processing those incoming sales! [Insert Crickets sound effect here.] So where are the buyers? You may even be tracking daily traffic to your website but perplexed as…
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Who is my Target Audience?
For some business owners, this may seem an obvious answer. “My target audience is anyone interested in buying my product or service.” Or you may even have narrowed your target somewhat, for example: homeowners, small business owners, or even working moms. But these vague generalizations will cost you time and money in the long…
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How do I Reach my Target Audience?
This is the most sought after answer from most of my clients. And today’s plethora of choices in media and ever-expanding marketing outlets are only confusing the matter.
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Free Website Builders – Is Free really Free?
This week a certain very frustrating sounding man called asking if I could help him. He said he started a website with one of the more popularly advertised FREE website builders and he couldn’t get the placement of his headers or subheadings right. He offered to pay whatever I wanted to help him sort out…
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Lights, Camera, Action … Adding Video to your Marketing Strategy
Commercial Videos such as video blogs, video how-tos, product demo, video ads and video tutorials are becoming increasingly valuable and popular on the web and social medial platforms.
Mastering Time Management Skills
“Time is Money” – Benjamin Franklin “Time = Life, Therefore, waste your time and waste your life, or master your time and master your life.” – Alan Lakein
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Give Back to your Community & It Will Give Back to You
More and more businesses these days are finding ways to give back to their community through philanthropy, through pro-bono work, through employee-volunteer incentives, or product/service donations to raise money, and increasingly finding that the more they reach out to help their communities, the more rewards they are reaping.
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