First what is HTTPS? HTTPS, or “secure http”, was developed to allow authorization and secured transactions. Exchanging confidential information needs to be secured in order to prevent unauthorized access, and https makes this happen. The ‘S’ at the end of HTTPS stands for ‘Secure’. It means all communications between your browser and the website are encrypted. When an SSL certificate is used,…Details
Each day my clients are bombarded with emails from companies saying their website needs to be redone, that they can help them climb the SERPs (search engine results page), or there are a host of errors on their website that only they can solve.
I was recently invited to speak to a group of local realtors about how they can use Social Media to promote their business. The basics of social media remain the same regardless of the industry but since the real estate market has a unique audience, there are some specific tips to promote their brand, increase…Details
Why Do Women Need Community “Women-owned firms (51% or more) account for 31% of all privately held firms and contribute 14% of employment and 12% of revenues.” – NAWBO “Today, on average, a woman earns 79 cents for every dollar a man earns, and women’s median annual earnings are $10,800 less than men’s”- Senate Joint Economic…Details
Recently I was invited to do a Internet Marketing presentation for a local business networking group, but only had twenty minutes to present. Is it possible to give an overview of recommended elements of creating a successful web presence in such a short time? I decided to pick the most essential ingredients, quickly highlight how…Details
Small business week took place from April 30 through May 6, 2017, hosted by the Small Business Administration. What is Small Business Week? “Every year since 1963, the President of the United States has issued a proclamation announcing National Small Business Week, which recognizes the critical contributions of America’s entrepreneurs and small business owners. More than half…Details
Why do entrepreneurs need coaching? With the constant influx of decision-making and responsibilities entrepreneurs (and business owners) manage everyday, we are bound to feel overwhelmed. In addition to our daily workload of service or product production, we are inundated with dealings with customers, staff and vendors via phone calls, emails, meetings, online and social media communication. It’s needless…Details
What is a keyword? A Keyword is any phrase you would like your site to rank for in Google’s Search Results. It is not a singular word as those would be too competitive and incomplete to target the right audience. Keywords are combinations of words that describe your industry, your location, your niche within your market,…Details
Why your Marketing Strategies need a Reboot These days, traditional marketing channels such as email marketing, mass mailings, TV and radio ads, billboards, newspaper and magazine ads have a decreasing effectiveness as each year passes. Internet marketing not only reaches a larger audience, it’s can be monitored with accurate analytics, and it is much more affordable.Details
Shop Local, Eat Local & Spend Local … that’s what Local First Lexington! is all about. Local First Lexington is a non-profit alliance of locally owned, independently operated businesses, and their membership includes a directory listing, advertising possibilities, education, networking opportunities and mixers.
Looking Back to 2016 Looking back at the end of each year is a healthy process for each business owner, to see what is working, what is not, and what needs to be addressed in the coming year. Last year was a busy year for Startup Production as we added 19 projects to our portfolio…Details