During the summer it is no secret that the online marketing business slows down substantially. So during this season, be creative with your marketing ideas for your online business and products’ campaigns.
Summer is time to Make a Change.
Consumer needs change dramatically depending on the season, especially during the summer time. Customers are more like on vacation, or outdoors spending time with family, and spending less time on the Internet.
First change you could make is change the looks of your ads, or online marketing campains. Emphasize the theme of ‘fun in the sun’ or recreation with friends and families. Add brighter colors, and outside scenery. Make it fun, light and feature summer activities that are popular.
Target your Audience and their mobile devices.
In the summer, most internet users are either browsing the internet on a portable device (nook, kindle, ipad or tablets). Make sure your website and online ads are ‘mobile-friendly’ and looks great on all the different screen sizes and resolutions of the mobile devices.
During the summer, not as much time is spent casually surfing the web, so creative marketing ideas for summer should include an alteration of all targeted keywords and URLs. Focus on ideas that are popular in the summer, and include these keywords in your advertising: “family fun activities”, “bikini ready body”, “affordable getaways”, etc.
Promote summer products.
Focus your creative marketing ideas for summer on products, services or offers that cater to a customer’s seasonal needs. Modify your marketing to offer products and services your customers need or want during the summer season.
Thinking of creative marketing ideas for summer online ad campaigns is not easy, but it can certainly be fun. Focus on products that you think will sell well during the hot, summer season. Keep ads and text bright, simple and fun.