Web Design Firm in Lexington KY | Startup Production, LLC

Our Services

Customer Service & Ongoing Support

A Professional Website is so much more than a collection of pages....

We build websites that increase traffic and help convert those visitors into customers.

There are No Shortcuts to an Effective Web Presence

There is so much more to web design in choosing a template and then dragging and dropping in content and images, but it’s introducing who you are and how you can serve them, it’s about attracting visitors to engage with your brand’s story, to be motivated and be logically directed to your call-to-action, and provided a reason to return to your site again and again. Web design is well-balanced blend of design, content and functionality with a focus on user experience (UX), user intent (UI), and search engine optimization (SEO).

“Great web design instills trust in your business. According to web credibility research from Stanford, 75% of users admit to making judgments about a company’s credibility based on their website’s design.” – Stanford Web Credibility Research

Those who strive to create a website on their own with various web builders, end up with a product that looks patched together, with a lack of clear direction, that is not optimized and that gives the user the impression that you are on a tight budget, with little resources and with little care for your branding. That is if they can find your site to begin with … without searching for your company name.

To make a memorable impression, you have to be consistent with your branding and the message it conveys. A well-designed website should reflect your company’s personality and appeal to your target audience through its design and its content. If your website is awkward, unprofessional or confusing, that’s the impression visitors will have of your business. Good design gives any website a stronger chance of success.

Questions to ask about your website:

Is your website responsive and mobile-friendly?
Are you happy with your website’s design?
Does your website’s design engage users to stay and explore?
If you’re using a web builder, are you frustrated by the limitations of their design tools, functionality, and content limitations?
How well does your site rank on your targeted keywords (not just the name of your business)?
How well is your site performing?
Do you know what is involved in optimizing your website? Has your web designer (or web builder’s tutorials) trained you on the key elements so you are involved in the optimization of your web presence?
Is your website easy to update and manage content? Has your website designer trained you on how to manage your website content and make changes easily?
Do you know how to analyze your website statistics including your search volumes, traffic levels, session times, CTR, bounce rate, and conversions?
And most importantly … Is your website costing you clients?

We work closely with our clients to communicate and develop the required components of their new or redesigned website:

DESIGN
CONTENT
FUNCTIONALITY
ORGANIZATION (Navigation)

Web Design Strategies

If you build it (a website that is professional, optimized and visually appealing) … they will come.

Website Design

“94% of first impressions relate to your site’s web design.”
“75% of website credibility comes from design.”

Good design is good business, as they say, so what is good design? Design is defined as “a plan or drawing produced to show the look and function or workings of an object before it is built or made; an arrangement of lines or shapes created to form a pattern or decoration.”

There is strategy to design, an encompassing of your brand, a visual expression of who you are and who you want to be. Good web design is a combination of colors, layout, verbiage, headings, fonts, backgrounds, images, graphics and styles that blend into a cohesive pattern or decoration that help tell your story. Good web design increases user session times, good design engages users and encourages return visit. Good web design presents your story in an easy to read and understand process, and good design builds confidence … to motivate leads and conversions. Good web design brings a return on your investment (ROI).

Content

“Content precedes design. Design in the absence of content is not design, but decoration.” – Jeffrey Zeldman

Your website is the foundation of your branding and where you tell your story to motivate conversion. When the client needs assistance, we offer content writing services for their website, blog and other marketing channels at an affordable rate. Over the years, we’ve written content for hundreds of pages and many more hundreds of blog posts, with rave reviews of our writing skills and fluency. Our focus is capturing the client’s skill and expertise, the brand’s story, and the company’s personality when writing content that is comprehensive, keyword-rich engaging and unique. Our focus is not only attracting your target audience but capturing their attention so they are engaged (increased session time), interested to learn more (click through rate) and motivated to action (leads and conversion).

Functionality

“88% of online consumers are less likely to return to a site after a bad experience.”

We offer affordable solutions for clients who need a website that not only tells their story but offers functionality to dynamically promote and sell their products & services. Whether you need functionality for e-commerce, memberships, non-profit donations, elearning, accredited online courses, employment listings, job applications, event registrations, calendars of events, newsletter signups, product catalogs, appointment scheduling, contact forms and more, we have done it and offer a variety of solutions for a small business budget. We setup, test and manage requested functionality, as well as train our clients on how to use and update, so they are never dependent on any third-party to run their business.

Search Engine Optimization

“Good SEO work only gets better over time. It’s only search engine tricks that need to keep changing when the ranking algorithms change.” – Jill Whalen

What is Search Engine Optimization? SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. Building a well designed website that effectively tells your story is a great first step, but without visitors, your website is a waste of server space. That is why we say “a professional website is just the beginning”, because when your new or redesigned website goes live, is when the real work begins and never ends. While we build organic optimized websites with the building blocks of SEO (age, authority & content) which include over 200 ranking factors, a website will need a consistent onsite and offsite content marketing and backlink strategy to climb their search engine rankings. We can manage, train or consult our clients on their SEO journey.

Layout and Navigation

“38% of people will stop engaging with a website if the content or layout are unattractive.”

Your site should be easy to read and scan, easy to navigate to learn more and answer all your users’ questions and more. Navigation through menus, buttons, focus areas and sitemaps are crucial to a website’s success not just for the user but for the search engines. Site visitors should easily find and be directed from your homepage or blog to key pages on your website that tell your story, answer their questions, solve their problems and lead them to your call-to-action, which is possible with a well-planned layout and navigation. Website menus and site maps are important for SEO because they make it easier for Google (and other search engines) to find your website’s various page – which is important because Google ranks web pages not just websites.

User Experience & User Intent

“89% of consumers shop with a competitor after a poor user experience.”

An effective Website is a comprehensive blend of design, content and functionality with a focus on UX. As technology, search engine algorithms and software advances, so must the way we development functionality, site layout and SEO optimizations. It’s recommended to go through your website every three years to ensure you are meeting current standards and enabling new functionality for optimal site performance and search engine ranking. Thus we take a dynamic approach, as we consistently learn, explore and expand our web design techniques, development process and the products we use, so we can build a site that not only looks great, but is responsive, mobile-friendly, loads quickly, meets current standards (for privacy & searchability) and will rank well (in the SERPs).

Ongoing Support

“93% of customers are likely to make repeat purchases with companies that offer excellent customer service.”

I am here for my clients whether they need content updates, new functionality, plugin updates or training on internet marketing. Changes in the website protocols are inevitable with the advent of new technology, new software versions, new browsing devices, new browser requirements and new legislation. I work hard to communicate and translate those changes to my clients through email newsletters, my blog and social media.

Let's Get Started Today

Call us today: (859) 624-2981