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How can your business benefit from Blogging?

Blogging is becoming an essential element of businesses online marketing strategies for the following reasons:

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“Once you write 21-54 blog posts, blog traffic generation increases by up to 30%.”

Blogging is becoming critical to business owners by building your digital footprint. Why?

Branding Benefits:77% of internet users read blogs.”  With well-written, authentic content you are able to establish your brand and showcase your expertise in your industry. You are promoting the lines of communication with your clients (and prospects) where they can be encouraged to provide feedback, ask questions and share your content with others.

SEO Benefits:  “Once a site has over 300 indexed pages (which includes blog posts), traffic generation increases by 236%.” Blogging consistently is a optimal Search Engine Optimization strategy. Every time you create a blog post, you are building on your website’s library of keywords, offering more opportunities for to match your content to user intent (via search engine queries on related topics).  And each time you publish new content on your website, you are pinging the search engines, thus enticing the spiders to crawl your site and rank your webpages higher than those of your competitors.

Marketing Benefits: Blogging is a great outlet for content marketing.  By discussing topics that appeal to your specific target audience, you are drawing in new customers and encouraging conversion. Blogging offers benefits to companies that are sell products & services to consumers or to other businesses:

  • B2C companies that blog generate 88% more leads per month than those that do not.
  • B2B marketers that use blogs receive 67% more leads than those that do not.

Blog Content is Recyclable:  “Around 60% of marketer will reuse blog content 2-3 times.”  Since the average time to research, write, edit and publish a blog takes about 3.5 hours, use that time wisely by recycling that valuable content on various channels including email newsletters, social media, presentations, communication with leads/clients, podcasts, and print materials.

We have monthly plans to fit your budget!

Blog Writing Services

Featuring a blog as a key part of your website will give you a 434% better chance of being ranked highly on search engines.”
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1. Research

Before we start a blog strategy for a client, we will research the brand’s current digital footprint, the industry standards, topics of interest that would be relevant to their brand, demographics of their target audience and what topics they would search for, read, engage and encourage conversion.
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2. Communication with the Client

With regular, consistent (either monthly or bimonthly) meetings, we will discuss topics they’d like to discuss with their audience, that will promote their products and services, is relevant to their industry, promotes their expertise and experience in the market, and any featured events, seasonal offerings, company news, sales and discounts. With a series of questions, we will interview the client so the content we create authentically represents their company or organization, their products and their unique brand personality.
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3. Writing & Editing

We spend about 3-4 hours per blog, as we write original content that is well-researched, relevant and authentic. In that regard, we consider the E-A-T factors when writing content or blogging for our clients.  E-A-T stands for Expertise, Authority, and Trust — three factors that Google uses to measure how much trust it should place in a brand or website. Editing and proofing the content is vita to ensure it reads well, is professional, and is not exaggerated, false or plagiarized.
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4. Publishing and Stylizing

Before we are ready to publish the content, we spend time to format the layout to ensure its easy to read with headings, subheadings, lists, featured text, and stylized content including photos, graphics, or videos.  We ensure the client approves any content before we publish a blog for the public.
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5. Promotion

Why spend all that time and effort on writing a blog if you don’t spend as much time promoting it? After a new blog has been published, we will spend time promoting the content on their website pages, social media networks, emails, digital ads, and print materials.

Blog Training & Consulting

“Content marketing is 62% cheaper than traditional marketing” and  “Content marketing produces 3X more leads than paid search.”

Not sure where to start or what exactly you need to do?  We also offer Blog Training Sessions for those clients who need help developing a strategy, determine topics that would engage their audience, how to write content that is original and engaging, and how to optimize their content.

A 90-minute on-site session that will teach you the basics of blogging:

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  1. How to use your blogging platform (posting a blog, adding images, video, & style elements; how to add categories, labels, tags.)
  2. How to reach your target audience and what to write about.
  3. How to use elements of your selected blogging tool to improve SEO
  4. How to advertise your blog and share with your other social media networks.

Let's Get Started Today

Call us today:  (859) 624-2981
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