“Once you write 21-54 blog posts, blog traffic generation increases by up to 30%.”
Blogging is becoming critical to business owners by building your digital footprint. Why?
Branding Benefits: “77% of internet users read blogs.” With well-written, authentic content you are able to establish your brand and showcase your expertise in your industry. You are promoting the lines of communication with your clients (and prospects) where they can be encouraged to provide feedback, ask questions and share your content with others.
SEO Benefits: “Once a site has over 300 indexed pages (which includes blog posts), traffic generation increases by 236%.” Blogging consistently is a optimal Search Engine Optimization strategy. Every time you create a blog post, you are building on your website’s library of keywords, offering more opportunities for to match your content to user intent (via search engine queries on related topics). And each time you publish new content on your website, you are pinging the search engines, thus enticing the spiders to crawl your site and rank your webpages higher than those of your competitors.
Marketing Benefits: Blogging is a great outlet for content marketing. By discussing topics that appeal to your specific target audience, you are drawing in new customers and encouraging conversion. Blogging offers benefits to companies that are sell products & services to consumers or to other businesses:
- B2C companies that blog generate 88% more leads per month than those that do not.
- B2B marketers that use blogs receive 67% more leads than those that do not.
Blog Content is Recyclable: “Around 60% of marketer will reuse blog content 2-3 times.” Since the average time to research, write, edit and publish a blog takes about 3.5 hours, use that time wisely by recycling that valuable content on various channels including email newsletters, social media, presentations, communication with leads/clients, podcasts, and print materials.
Blogging & Content Marketing is Cheaper: “Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads.” Of all the marketing channels available to you, not only does adding consistent content to your website (blog) is the cheapest marketing method, it also reaps the greatest effect on your traffic, your leads and your conversion rates.
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